Category: Sales & Marketing

Technology adoption has been a recurring conversation in the wine industry for years. But for wineries navigating changing consumer behavior and increasingly complex operations, the question is shifting...

Every year, the New York Wine Classic celebrates the quality of wines produced across our state. The medals recognize craftsmanship, terroir, and the dedication of New York’s winemakers. For the...

The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past year. Headlines...

The wine market is no longer simply in a slowdown – it is in structural correction. Distribution routes are tightening, consumer behavior is shifting, and the assumptions many wineries relied on even...

Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once represented...

The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked. That’s changing. Visitation...

To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal. By Damien Wilson, Ph.D. As I stated in my...

Alcohol Guidelines have changed: daily drink guidelines and standard drink measurements have been removed, however responsible consumption is still recommended. By Michael Kaiser The 2026–2030 Dietary...

 Just because it’s a popular claim that wine is welcoming doesn’t make the claim correct. By Damien Wilson When two wine people meet at a social event — say, following a trade day or conference...

A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026 rolls forward, wine and spirits brands continue...

It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around.  By Craig Root As a former tasting room manager, I never minded when my boss used mystery...

Wine teams don’t need more information. They need physical, fast, reusable tools that work in the chaos of service, not just in quiet moments behind a screen. By Seth Cysewski I’ve spent more...

As we reach the end of 2025, focus on auditing your DTC touchpoints. By Damien Wilson December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...

The pathway is clear. Wine has to change what no longer works. By Damien Wilson I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...

“Do something!” That’s my mantra when we face challenges, and there’s no better example than Come Over October, an international promotion of wine as the beverage that has brought...

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....