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Gatekeepers of Wine: What They’re Buying and Trends They’re Watching

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What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie...

Innovation and Education: Sonoma State University’s Ray Johnson Retires

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Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ask Ray Johnson what he’ll miss the most...

Wish You Were Here: Notes from the 2024 Wine Sales Symposium

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Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300...

Wine and Basketball: Brands Partner with the NBA and WNBA to...

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Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox  The business of selling anything, from widgets to wine, to a...

Appellation Academy: A Place to Grow Your Marketing Skills and Solve...

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Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a...

TWE’s Ben Dollard: An Inside Look at Driving Innovation from an...

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TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry...

Boosting Brands: How to Grow (and Retain) Sales

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Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need to sell your wine. Next...

Wine Industry Network Announces Winners of the 1st Annual Marketing Awards

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The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of...

Wine Industry Champion Christopher Goblet: Taking the Long View to Benefit...

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“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up...

Turning the Tables on Devin Parr

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By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates,...

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

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Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity...

Great North West: Washington Wine Thrives as Other Regions Struggle

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How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a...

The Power of Data: Transforming Winery Strategies for Growth

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Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

Turning the Tables on David Ransom

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By Carl Giavanti Along with being co-host and partner at The Connected Table, David Ransom is editor-at-large for two hospitality-focused national wine and spirits print magazines...

Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

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Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in...