SEP292026
From Intimidation to Invitation
Making Whiny Wines Relevant for the Next Generation of wine consumers
September 29, 2026 · 11:00 am PDT
Wine Business
Innovation Series
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An interactive online videocast series
Wine Business
Innovation Series
An ongoing series of conversations with wine industry leaders exploring the ideas, strategies, and innovations that are working in today’s market.
- Free to watch
- Live chat on YouTube
- On-demand archive
Welcome to the series · 2:05
Series introduction
The conversations ahead.
Next session
The Foursight of Good Wine Business
How an unknown and unheard of wine brand has grown in a declining market.
What the Midterm Results Mean for the Wine Industry
Thinking Peaks versus Valleys: Emerging opportunities heading to 2030
Sustainability's Value in Sales Figures
How the triple bottom line pays off in wine business
Help shape future sessions.
What would you like to learn, and whose perspective would you like to hear? Suggest topics and speakers for future sessions.
Free series registration
Stay connected as new presentations go live.
One registration keeps you informed throughout the Wine Business Innovation Series.
- Upcoming presentation dates
- Premiere reminders
- New on-demand releases
- Session participation reminders
- Follow-up video announcements
Anyone can watch for free. Register to receive presentation reminders and follow-up video announcements.
The focus
The industry’s challenges are well documented. This series asks what is working.
Across the wine industry, businesses are finding new ways to reach consumers, demonstrate value, manage change, adopt technology, and build resilience. The Wine Business Innovation Series brings those ideas forward so others can learn from them.
Consumer relevance
Sustainability
Market strategy
Economics
Finance
Artificial intelligence
More than a video library
Watch the ideas. Join the conversation.
Keep exploring the ideas after each presentation.
01
Register
Sign up once for premiere reminders and series updates. Registration is optional—you can watch without signing up.
02
Watch
Join each scheduled premiere and participate in the live chat on YouTube.
03
Share your perspective
Answer polls and audience questions using the QR code in the presentation or the session’s participation link while responses are open.
04
Continue
Explore audience questions in a follow-up video, available alongside the original presentation.
Watch on demand
The series library will grow with every presentation.
Revisit each presentation and its follow-up conversation in one place.
Session videos will appear here when they are released.
A long-running partnership
Academic insight meets industry reach.
The Wine Business Institute and Wine Industry Network have worked together for more than a decade to connect wine professionals with research, education, and new ideas.
Wine Business Institute
Research, education, academic perspective, and access to wine-business leaders and subject-matter experts.
Wine Industry Network
Content production, digital distribution, industry promotion, and connections with wine professionals across North America.
Frequently asked questions
A few useful details before the series begins.
Yes. Registration and access to the presentations are free.
The presentations are prerecorded. Each one will debut as a scheduled premiere with live audience chat on YouTube.
No. Anyone can watch for free. Register to receive series updates and follow-up video announcements.
Yes. Presentations will be available on demand after their scheduled premieres and organized in the series archive.
We use Slido for real-time polls and audience questions. Scan the QR code in the presentation or use the participation link in its viewing panel before the response deadline. A follow-up video addressing audience questions will appear alongside the original presentation.