Insights from a bottling manager and how Clevertech’s team backed him at every step
When wineries invest in automation – whether to reduce manual labor, boost performance, or keep production running...
It is said that when you start off in the industry⏤in farm management or a winery, in marketing or sales, retail, restaurant, as a wine scholar or “sommelier” (these days, not everyone who studies as a...
By Jim Trezise
Wine is dying.
The vital signs are alarming, the symptoms are clear, the causes are serious, and the prognosis is grim.
The symptoms: Vineyards are disappearing, wineries are closing,...
Beth Costa
March 24, 2026 (Healdsburg, CA) — After 26 incredible years of promoting Northern Sonoma County, Wine Road announces the retirement of its beloved Executive Director, Beth Costa. As...
As wineries navigate shifting consumer behavior, rising costs, and increasing compliance complexity, one thing is clear. The gap between average and top performing direct to consumer programs is widening.
At eCELLAR,...
Serving the Wine Industry Through Education, Research and Communication
Dr. Liz Thach MW is the seventh woman in the United States and first in California to attain the Master of Wine (May 2011)....
Wine club parties are a vital part of club member retention and can be as simple as a vineyard seminar with a box lunch or as elaborate as a Mediterranean cruise. In my experience members really enjoy...
Shaping the Future of Wine — Defining What’s Next
SONOMA COUNTY, CA — March 18, 2026 – The Next Gen International Wine Awards, scheduled for August 25–26, 2026, introduces a new standard in...
The buzz around AI has made it clear that it is increasingly relevant in both daily life and workplace. In fact, you’re already using AI without realizing it.
Your GPS analysis traffic and predicts...
In this WIN Insider Series episode, George interviews Stuart Spencer, Executive Director of the Lodi Wine Grape Commission and family winemaker. He shares the story behind Lodi’s groundbreaking sustainability...
