If wine businesses are going to survive this period, they need to make some changes to adapt to the current market.
By Kevin A. Krakora
The wine industry is experiencing a complicated period...
Explore the benefits of automation in winery operations, from evaluating equipment needs to solving labor challenges and boosting efficiency, with insights from industry experts.
As wineries look for...
In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two...
North Bay growers navigate challenging times as the wine industry experiences a generational shift in consumption
By Karen Hart
Harvest is underway for North Bay grape growers, and it’s been an ideal...
Can marketing campaigns and positive press save the wine industry?
Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign.
“Wine Institute...
It’s already been an election season for the books, and no one knows what might happen next.
By Michael Kaiser
While wineries are picking grapes and making next year’s vintage, the rest of the...
In this episode, George interviews Christian Klier, North Coast Grape Broker of Turrentine Brokerage. They dive into Klier’s background as a 4th generation pear farmer from Lake County, his 25 years of...
Founder of Azure Road, a digital publication devoted to conscious living, Lauren Mowery has written about wine, food and travel for more than a decade. Mowery serves on Decanter Magazine’s 12-strong U.S....
Is it any surprise that not enough people in the wine business noticed the anti-drinking efforts and tried to do something about them? Probably not.
Over the last couple of years, the wine business has...
In viticulture, early-season estimation of average number of grape bunches per vine is crucial for vineyard planning, investments and marketing
