Category: DTC

Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once represented...

As we reach the end of 2025, focus on auditing your DTC touchpoints. By Damien Wilson December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...

For our last column this year, WineAmerica is pleased that the esteemed law firm of Hinman and Carmichael could share its legal expertise on such an important topic.  —Michael Kaiser, WineAmerica Old...

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....

Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....

By Kathleen Willcox Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...

By Laurie Wachter In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...

 Knowing what information you have — and understanding how to use it — can be a step toward success. The wine industry is at a crossroads. Wineries today have access to more information than ever...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...

A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...