Category: DTC

By Alex Caffarini Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling down...

By Ian Axford, Merchant Cost Consulting With margins tightening across the wine industry, from rising production costs to increased competition in direct-to-consumer (DTC) channels, many wineries are...

Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once represented...

As we reach the end of 2025, focus on auditing your DTC touchpoints. By Damien Wilson December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...

For our last column this year, WineAmerica is pleased that the esteemed law firm of Hinman and Carmichael could share its legal expertise on such an important topic.  —Michael Kaiser, WineAmerica Old...

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....

By Kathleen Willcox Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...

By Laurie Wachter In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...

Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....

 Knowing what information you have — and understanding how to use it — can be a step toward success. The wine industry is at a crossroads. Wineries today have access to more information than ever...