Will the earth continue to grow grapes? Will humans continue to consume wine?
Those are the key questions—of supply and demand—that the wine industry faces today.Surviving them will require hope, grit,...
But the Wine Industry May Be Pushing Them Away
For years, we have heard the same warning: younger generations are drinking less wine, and Generation Z may represent an existential threat to the industry....
Just because things aren’t going right, it doesn’t mean we have to point fingers.
When we get irritated, we get snarky— it’s natural.
Nowadays, there is a lot to be irritable about the wine industry....
Whether it’s about Blue Nuns gliding through vineyards or funky wines that don’t meet market expectations, consumers are always dropping huge hints about where they want to go.
Wine trends don’t always...
It is said that when you start off in the industry⏤in farm management or a winery, in marketing or sales, retail, restaurant, as a wine scholar or “sommelier” (these days, not everyone who studies as a...
By Jim Trezise
Wine is dying.
The vital signs are alarming, the symptoms are clear, the causes are serious, and the prognosis is grim.
The symptoms: Vineyards are disappearing, wineries are closing,...
To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal.
By Damien Wilson, Ph.D.
As I stated in my...
The more consumers appreciate wine, the more real they want their experience to be.
By Randy Caparoso
Lately we’ve been reading a lot about the ramifications of artificial intelligence (AI). For one,...
The pathway is clear. Wine has to change what no longer works.
By Damien Wilson
I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...
SSU Wine Business Institute Faculty Director Damien Wilson sees opportunity and solutions on the horizon.
By Damien Wilson
In 2006, I moved to Angers, a small town in the Loire Valley, with my young...
For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance,...
Wine, as Benjamin Franklin (supposedly) once said, serves as “constant proof that God loves us.”
By Randy Caparoso
Why are there perpetually conflicting reports on either the health benefits or health...
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles.
By Randy Caparoso
Since overall...
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation?
By Randy Caparosso
The business of Lodi is grapes. In fact, the region’s...
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers.
By Jeff Siegel
Could the future of the wine business rest with millennials as they...
By Carl Giavanti
Steven Laine
Novelist Steven Laine has an international background in hotels and was fortunate enough to study hotel operations in Switzerland, gain an MBA in hospitality with the...
