Wine is facing a significant existential threat as a growing anti-alcohol movement increasingly seeks to demonise alcoholic beverages. The responsible and moderate consumption of wine – which is the way the overwhelming majority of wine consumers enjoy it – is being stigmatised by the removal of the distinction between alcohol abuse and the moderate wine consumption within a healthy and balanced lifestyle.

Due to the dissemination of incomplete or biased scientific information and data, this restrictive vision is progressively impacting regulations around the world, ranging from the imposition of a disproportionate and unfair legal framework, such as advertising bans, restrictive fiscal policies, and health warnings labels, putting the sustainability of the wine sector and its rural communities at risk.

In the face of this mounting challenge, a campaign in support of the culture and moderate consumption of wine has been launched to give a voice to citizens, consumers, and the vast wine community. Pivotal to the campaign is our Declaration, which gives a voice to all consumers who enjoy wine in moderation around the world, and the wine communities who works diligently, responsibly, and passionately to develop and preserve the culture of wine by allowing them to register their support.