Category: Sales & Marketing

Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 – 2, 2025, a large cohort of wine professionals will gather in Santa Rosa, Calif.,...

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the...

There is both promise and peril in online engagement. Successful users share what works. By Kathleen Willcox  The other day, in front of several people of various generations — and in the humiliating...

In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall...

No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...

By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine...

Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...

By Kathleen Willcox  Everyone responds differently to a crisis at work.  Tanya Martin has, on repeated occasions, proven that she not only can perform well under pressure, but that she...

By Laura Ness For Jen Locke, CEO of Crimson Wine Group (CWG), overseeing a portfolio of six fine wine estates across 1,000 acres on the West Coast, including her home state of California, represents...

By Kathleen Willcox  Polly Hammond has been touting the power and potential of digital marketing for decades — well before most anyone in the wine industry had a working e-commerce site. But when...

As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...

By Carl Giavanti Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has...

You can save time and money by asking visitors what they want — and what they don’t.  By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...

Wine professionals share what works (and what doesn’t) when they’re traveling to your region. By Carl Giavanti I’ve been in the business of relationship management and communications for more than...

Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...

A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers. By Jeff Siegel Could the future of the wine business rest with millennials as they...