Wine delivery by bike messenger / Bitcork
Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip cheaper for you and better for the environment.  —Kathleen Willcox Two...
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How to Boost Wine Club Membership
An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer sign up for a wine club instead...
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Experts Answer—How Can the Wine Industry Engage 'Digital Natives?'
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd’s Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red Chirp, who will be speaking at this year’s...
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Wine’s ‘Gender-Split’
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap —Jeff Siegel There has always been a sense that women buy more wine than men in the United States. But according...
Napa in a Bottle / Scott Warman, Unsplash
Smaller Producers Need Independent Retailers—Now More Than Ever
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops —Jeff Siegel “You’re the only one who can tell your story,” says a long-time broker and winery sales...
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QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry Network’s packXplore. The conference, held on...
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