The buzz around AI has made it clear that it is increasingly relevant in both daily life and workplace. In fact, you’re already using AI without realizing it.
Your GPS analysis traffic and predicts...
The more consumers appreciate wine, the more real they want their experience to be.
By Randy Caparoso
Lately we’ve been reading a lot about the ramifications of artificial intelligence (AI). For one,...
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The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.
By Kathleen Willcox
Wine sales are down amid shifting consumption patterns....
Making a winery website more accessible is not just a legal or ethical imperative. It’s also good business.
By Mike Madaio
Perusing many winery websites (as the web design and wine geek in me is wont...
By Kathleen Willcox
Sales of non- and-lower alcoholic wine have been skyrocketing (purchases were up 27% year-over-year according to Nielsen NIQ’s most recent numbers from end of year in 2024) as sales...
By Laurie Wachter
During harvest, wineries make crucial decisions about when to pick, where to send equipment and workers, and when tank space is needed. Those who want to make an informed decision —...
By Kathleen Willcox
Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...
By Laurie Wachter
In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...
Analyzing potential ROI before investing in a technology is essential, but it can be hard to know what to focus on when there are so many available options.
By Kathleen Willcox
California...
For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance,...
