Category: Technology

The global wine industry is living through the same storm, but its companies are not ending up in the same place. In May 2026, the...

Technology adoption has been a recurring conversation in the wine industry for years. But for wineries navigating changing consumer behavior and increasingly complex operations, the question is shifting...

New Vintage Labs Founder & CEO Stephen Mok says the biggest opportunity for wineries may not be adopting another AI platform; it may be rethinking what their teams are capable of doing in the first...

An artificial intelligence system once confidently told Daniel Webber that winemaker Philippe Melka makes Casa Piena. There was just one problem. He does not. Webber, Wine Director at Wrigley Mansion...

The buzz around AI has made it clear that it is increasingly relevant in both daily life and workplace. In fact, you’re already using AI without realizing it.   Your GPS analysis traffic and predicts...

The more consumers appreciate wine, the more real they want their experience to be. By Randy Caparoso Lately we’ve been reading a lot about the ramifications of artificial intelligence (AI). For one,...

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....

Making a winery website more accessible is not just a legal or ethical imperative. It’s also good business. By Mike Madaio Perusing many winery websites (as the web design and wine geek in me is wont...

By Kathleen Willcox Direct-to-consumer (DTC) sales account for almost 75% of the average winery’s sales, up from 50% a decade ago, according to a DTC Wine Survey from the Silicon Valley Bank. But those...

By Laurie Wachter In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...

By Kathleen Willcox Sales of non- and-lower alcoholic wine have been skyrocketing (purchases were up 27% year-over-year according to Nielsen NIQ’s most recent numbers from end of year in 2024) as sales...

By Laurie Wachter During harvest, wineries make crucial decisions about when to pick, where to send equipment and workers, and when tank space is needed. Those who want to make an informed decision —...

Analyzing potential ROI before investing in a technology is essential, but it can be hard to know what to focus on when there are so many available options.  By Kathleen Willcox   California...

For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance,...

WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing...

By Kathleen Willcox  Polly Hammond has been touting the power and potential of digital marketing for decades — well before most anyone in the wine industry had a working e-commerce site. But when...