Category: Sales & Marketing

Making a winery website more accessible is not just a legal or ethical imperative. It’s also good business. By Mike Madaio Perusing many winery websites (as the web design and wine geek in me is wont...

By Kathleen Willcox Creating wine bottle images used to require teams of professionals and serious financial investment. But a new SaaS (or Software as a Service) program created through groundbreaking...

By Laurie Wachter In an era with plenty to keep winery owners up at night, the last thing they need is unhappy customers. And there’s nothing that makes buyers unhappy quite like unsatisfactory customer...

Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....

Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal choices, harvest after harvest after harvest.

Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox  Younger generations are ready to embrace wine,...

When retailers simplify wine discovery, shoppers gain confidence, baskets grow and loyalty strengthens. By Christy Serrato The wine aisle is more dynamic and more challenging than ever. Shoppers face...

 Knowing what information you have — and understanding how to use it — can be a step toward success. The wine industry is at a crossroads. Wineries today have access to more information than ever...

This is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace today’s diverse, modern consumer.

“Do something!” That’s my mantra these days when I see people moaning about how bad things are and how hard life is. Karen MacNeil is a doer. Not only did she author The Wine Bible, she’s...

This fall, celebrate old vine wines with like-minded growers and producers By Alexandra Russell In 2021, in the midst of the COVID-19 lockdown, London-based wine marketer Sarah Abbott, MW, was casting...

Your physical space is more than a backdrop, it’s your greatest asset in a crowded market. By Mailn Dubets, Katelyn Peterson and Leia Reedijk In today’s wine landscape, slowing sales and shifting consumer...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...

A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...

Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox  The wine market has changed.  Between the consolidation of distributors,...

There’s always a new discovery waiting on the tasting panel. The role of a wine judge is to evaluate and find the best wines among those presented. In the course of this analytic journey, however,...