Category: Sales & Marketing

As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...

“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going...

How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...

There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...

Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers

The problem with Sober October is that it suggests a binary option. A year ago, I would have said that an Anti-Alcohol Neo-Prohibitionist movement was ...

Meg Maker is a writer curious about nature, culture, food, wine and place. Her award-winning work appears in her own publication, Terroir Review, and other trade and lifestyle outlets, and has won...

Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...

I have given more than 4,000 winery tours, and I’m convinced that people who go on tour buy more and join wine clubs at a higher rate. By Craig Root Budweiser plants offer tours. The Jelly Belly jelly...

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   End shelf display at Gary’s Wine & Marketplace With...

Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ray Johnson, Sonoma State University Ask Ray Johnson what he’ll miss the most...

Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...

Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox  The business of selling anything, from widgets to wine, to a younger generation often requires...

Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...

TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing...

Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need to sell your wine. Next you need to retain your customer. The link between...