Or: Tilting at Windmills, It’s What We Do
Two and a half years ago, I started on a quixotic journey with famed wine writer and author of The Wine Bible, Karen MacNeil, and fellow wine PR agency owner...
I’ve covered the importance of training new tasting room staff in a previous article, but just as valuable, is selecting the right people to work in your tasting room in the first place.
Wine knowledge...
By Jim Trezise
Romance vs. Reality
It’s not surprising that people dream of getting into the wine business. Just think of it:
Sunrise caressing the vines. Perfect weather again. A leisurely coffee...
By Karen MacNeil
Wine’s Time is Now
The Statue of Liberty was crumbling. But in 1986, after five years and $250 million, the Statue was “Relit” in a thrilling nationwide celebration presided over...
250 Years of the Wine That Unites UsBy Jim Trezise, President, Wine America
A Tribute to America, Wine and Friends
As we Americans pause to celebrate the ideals, people, and persistence which created...
Five questions every winery should be able to answer about its imagery before the next selling season.
For most wineries, the visual library is the part of the operation no one owns. It accumulates....
When times get tough—and even when they’re not—trade associations are often the last bills to be paid—or not paid— even though they’re as vital to wineries’ success as many expenses ahead of them...
The next generation of wine consumers are often framed as a threat to the fine wine market. They are drinking less alcohol overall, moderating more consciously, and spending differently than previous generations....
I’ve done a lot of tasting room evaluations, and one thing that always baffles me is the poor initial and ongoing training for new and veteran staff.
Since most wineries in the U.S. would struggle without...
When I assumed the role of Faculty Director of the Wine Business Institute, the weight of expectation to solve the wine industry’s mounting challenges was immediate. Having spent my entire working...
