Hospitality

Innovation and Education: Sonoma State University’s Ray Johnson Retires

Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ask Ray Johnson what he’ll miss the most...

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

Before you ask for the sale, here are some tips on building a bond with customers.  By Craig Root   One of the things I stress with...

Great North West: Washington Wine Thrives as Other Regions Struggle

How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a...

The Power of Data: Transforming Winery Strategies for Growth

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in...

Play On: The Current State of Music Licensing at Wineries

A streamlined, transparent and accountable process for licensing music is the only way businesses and songwriters alike can continue to sustainably bring music to...

Wine’s Most Inspiring People 2024: Remi Cohen — Supporting Employees as...

By Paul Vigna   There are 160 employees at Domaine Carneros, a landmark California producer of méthode traditionelle sparkling wine and Pinot Noir. Beth Posey, the winery’s...

Wine’s Most Inspiring People 2024: Krista Chaich — Architect of Change...

By Laurie Wachter   “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley Winegrowers Association, adding that “I just do...

Wine Industry Advisor’s Top Articles of 2023: Personality Types

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

Wine Industry Advisor’s Top Articles of 2023: Changing Demographics

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

Wine Industry Advisor’s Top Articles of 2023: Viticulture and Winemaking

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

Wine Industry Advisor’s Top Articles of 2023: Expert Editorials

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

Wine Industry Advisor’s Top Articles of 2023: Regulations and Compliance

In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

What Is the New Normal When It Comes to Wine Tastings?

Is there a way for brands to meet the lofty expectations of guests without scaring them away with sky-high fees? By Kathleen Willcox   In 2019, wine...

In the Mix: Promoting Your Wine as a Cocktail Ingredient

Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that...