When retailers simplify wine discovery, shoppers gain confidence, baskets grow and loyalty strengthens.
By Christy Serrato
The wine aisle is more dynamic and more challenging than ever. Shoppers face...
Knowing what information you have — and understanding how to use it — can be a step toward success.
The wine industry is at a crossroads. Wineries today have access to more information than ever...
This is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace today’s diverse, modern consumer.
“Do something!” That’s my mantra these days when I see people moaning about how bad things are and how hard life is. Karen MacNeil is a doer. Not only did she author The Wine Bible, she’s...
This fall, celebrate old vine wines with like-minded growers and producers
By Alexandra Russell
In 2021, in the midst of the COVID-19 lockdown, London-based wine marketer Sarah Abbott, MW, was casting...
Your physical space is more than a backdrop, it’s your greatest asset in a crowded market.
By Mailn Dubets, Katelyn Peterson and Leia Reedijk
In today’s wine landscape, slowing sales and shifting consumer...
How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential
By Alex Caffarini
In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...
A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate.
By Malin Dubets, Katelyn Peterson and Leia Reedijk
Here’s a hard truth: winery websites tend...
Finding a good national sales company / broker is becoming increasingly important in a crowded market.
By Kathleen Willcox
The wine market has changed.
Between the consolidation of distributors,...
There’s always a new discovery waiting on the tasting panel.
The role of a wine judge is to evaluate and find the best wines among those presented. In the course of this analytic journey, however,...
