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WIN Expo 2026 Trade Show and Conference, December 3, Sonoma County, presented by Clevertech

250+ exhibitors. Four conference tracks. One day.

Thursday, December 3 · 9 AM–4 PM · Sonoma County Fairgrounds, Santa Rosa

Register Now See the Conference Who’s exhibiting →
21days to goThu, Dec 3

FEATURED NEWS & ARTICLES

From Conversation to Action: What WIN Expo Attendees Can Take Back to Their Business

EditorEditorNovember 11, 2026

Beyond the Booking Fee: How Wineries Can Make Private Events More Profitable

Expert EditorialExpert EditorialNovember 11, 2026

Commerce7 Upgrades Reservations, Giving Wineries More Powerful Tools to Manage the Guest Experience

AdvertorialAdvertorialNovember 10, 2026

OpEd: Surfing the Blue Wave

Jim TreziseJim TreziseNovember 9, 2026

Turning the Tables with Paul Wagner

Carl GiavantiCarl GiavantiNovember 5, 2026

WIN Insider Series with Tracy Sweeney | Tomorrow Cellars

New Path to Purchase Closes the Wine Marketing Gap

Funding the Farm of the Future: How Grants Can Support Your Next Project

How Does a Winery Nobody Has Heard Of Grow While the Market Shrinks?

UV-C Armed Robots Are Killing Powdery Mildew

POPULAR THIS WEEK

Brookside Winery Acquires Sbragia Family Vineyards, Uniting Two Historic California Wine Legacies

November 9, 2026

The 50 Best Vineyards Reveals the 51-100 List for 2026

November 9, 2026

OpEd: Surfing the Blue Wave

November 9, 2026

Seasonal Demand Provides a Stronger Weekly Lift as Wine Declines Remain Unchangedย โ€“ NielsenIQ

November 10, 2026

SUPPLIER SPOTLIGHTS

Advertorial โ€” View All

Commerce7 Upgrades Reservations, Giving Wineries More Powerful Tools to Manage the Guest Experience

“More powerful tools. Stronger guest relationships.โ€ That’s the thinking behind Commerce7’s latest Reservations upgrade. The wine industry’s leading direct-to-consumer (DTC) platform has introduced 11…

Why Post-Installation Support is a Strategic Priority for Modern Wineries

The wine industry is undergoing rapid change across all aspects of its business. From vineyard to shelf, achieving success against the headwinds of lower…

MORE SPOTLIGHTS

Events Calendar

Nov 10
November 10 @ 10:00 am - November 14 @ 5:00 pm PST

Bid for Bottles

Nov 12
9:00 am - 10:00 am PST

2027 Wine and Grape Outlook Webinar

Nov 12
3:00 pm PST

Caviar Happy Hour

Nov 12
5:00 pm - 8:00 pm PST

Women in Wine โ€œHidden Jewlsโ€ Dinner

Napa California
View Calendar

View All Events

LATEST NEWS

View All

Local Farms Rush to Apply Compost to Grow Cover Crops

Press ReleaseBy Press ReleaseNovember 11, 2026

Curbside composting helps protect the environment in many ways November 11, 2026 — The race is on to spread nutrient-rich compost made from food scraps on local…

Store Brands Leading National Brands in 2026 Unit Sales Gain

November 11, 2026

2026 U.S. Open Cider Championship Medal Winners and Grand National Champion

November 11, 2026

Gaggenau and Sothebyโ€™s Redefine the Art of Wine Collecting with the Collectorโ€™s Cabinet

November 11, 2026

Shannon Family of Wines Celebrates 30 Years of Family, Farming and Exceptional Wine

November 11, 2026

Interluxe Auctions Announces $10.92 Million Sale of The Spring Mountain Estate and Juslyn Vineyards

November 11, 2026

Pasqua Wines Keeps Investing in Groundbreaking Visions

November 11, 2026

Stoller Wine Group President Named a 2027 Executive of the Year

November 11, 2026

Wines of Ontario Welcomes Chantal Suthons as New Marketing Director

November 11, 2026

From the Sierra Foothills to the Holiday Table: Edio Vineyards Introduces Three New Fall Releases

November 11, 2026

Saffron Fields Vineyard to Illuminate the Holiday Season with Weekend Light Displays, Sโ€™mores and More

November 10, 2026

Santa Claus is Cominโ€™ to Larson Family Winery

November 10, 2026

Seasonal Demand Provides a Stronger Weekly Lift as Wine Declines Remain Unchangedย โ€“ NielsenIQ

November 10, 2026

B.R. Distilling Co. Brings Back 17-Year Barrel Proof Tennessee Straight Bourbon Whiskey

November 10, 2026

Napa Valleyโ€™s 2026 Vintage: An Early Standout

November 10, 2026

Commerce7 Upgrades Reservations to Give Wineries More Powerful Tools for Managing Guest Experiences

November 10, 2026

A Home Alone-Inspired Holiday at Jordan Vineyard & Winery

November 10, 2026

Stonewall Neighbors Ab Astris and Adega Vinho Launch the “Stonewall Case” for Travelers Flying Home with Texas Wine

November 10, 2026
MORE NEWS

LATEST ARTICLES

View All

From Conversation to Action: What WIN Expo Attendees Can Take Back to Their Business

EditorBy EditorNovember 11, 2026

The wine industry has spent much of the past year talking about change. Consumer behavior is shifting. Budgets remain tight. New technologies are arriving faster than many…

Beyond the Booking Fee: How Wineries Can Make Private Events More Profitable

November 11, 2026

OpEd: Surfing the Blue Wave

November 9, 2026

Willmes & Armbruster: Quality from Vineyard to Cellar

November 5, 2026

Clevertech North America Reinforces Its Commitment to Wine Industry Success as 2026 WIN Expo Presenting Sponsor

November 4, 2026

Innovative Wine Enhancement Technology Vastly Improves Sensory Characteristics Without Additives or Filtration

November 2, 2026
MORE ARTICLES

PEOPLE OF THE WINE INDUSTRY

View All

Stoller Wine Group President Named a 2027 Executive of the Year

Press ReleaseBy Press ReleaseNovember 11, 2026

Portland Business Journal recognizes Gary Mortensen for the second time, highlighting his leadership among top executives across Oregon and Southwest Washington. November 10, 2026 (Dayton, OR) –…

Wines of Ontario Welcomes Chantal Suthons as New Marketing Director

November 11, 2026

Ancient Peaks Winery Names Jessica Arnold as Marketing Director

November 10, 2026

Introducing the GW Kent Assistant Winemaker Award

November 10, 2026

Turning the Tables with Paul Wagner

November 5, 2026

Brassfield Estate Winery Announces Key Leadership Promotions to Drive Next-Generation Leadership and Continued Growth

November 2, 2026
MORE ARTICLES

POPULAR THIS WEEK

Brookside Winery Acquires Sbragia Family Vineyards, Uniting Two Historic California Wine Legacies

November 9, 2026

The 50 Best Vineyards Reveals the 51-100 List for 2026

November 9, 2026

OpEd: Surfing the Blue Wave

November 9, 2026

Seasonal Demand Provides a Stronger Weekly Lift as Wine Declines Remain Unchangedย โ€“ NielsenIQ

November 10, 2026

Events Calendar

Submit an Event
Nov 10
November 10 @ 10:00 am - November 14 @ 5:00 pm PST

Bid for Bottles

Nov 12
9:00 am - 10:00 am PST

2027 Wine and Grape Outlook Webinar

Nov 12
3:00 pm PST

Caviar Happy Hour

Nov 12
5:00 pm - 8:00 pm PST

Women in Wine โ€œHidden Jewlsโ€ Dinner

Napa California
Nov 12
5:30 pm - 8:30 pm PST

Chehalem Estate Harvest Dinner

Sherwood OR
View Calendar

View All Events

Wine Industry Careers.com

Senior Accountant at Rack & Riddle
Learning & Development Trainer at Gallo Glass Company
Wine & Spirits Specialist at Brown Bag Beverage
Sales Manager (Southeast USA) at Canton Cooperage

View All Job Listings

EXPERT EDITORIALS

View All

Beyond the Booking Fee: How Wineries Can Make Private Events More Profitable

Expert EditorialBy Expert EditorialNovember 11, 2026

Private events can be a valuable revenue stream for wineries, but a full booking calendar doesn’t necessarily translate into…

Reimagining Wine in a Changing Climate

September 22, 2026

What New York’s Award-Winning Wines Tell Us About Pricing

September 3, 2026
MORE EDITORIALS

Wine Industry Careers

Senior Accountant at Rack & Riddle
Senior Accountant at Rack & Riddle

Rack & Riddle Custom Wine Services, the #1 custom sparkling wine producer in the United States, is seeking to add a Senior Accountant to our team.The Senior Accountant is responsible for core general ledger accounting, including balance sheet reconciliations, journal entries, and fixed asset and lease accounting. Reporting to the Controller, this role is a ...

Learning & Development Trainer at Gallo Glass Company
Learning & Development Trainer at Gallo Glass Company

Join a team that helps employees build the knowledge, skills, and confidence they need to succeed. As a Training Specialist, you will play a key role in delivering engaging learning experiences that support operational excellence, employee development, and organizational success. You will facilitate instructor-led and virtual training programs, help employees learn critical job skills, and ...

Wine & Spirits Specialist at Brown Bag Beverage
Wine & Spirits Specialist at Brown Bag Beverage

Off-Premise Wine & Spirits SpecialistAbout the JobCompany DescriptionBrown Bag Beverage is a craft-focused beverage distributor based in San Diego, committed to delivering high-quality products and consistent, personalized service. Our portfolio includes wine, spirits, and craft beverages from distinctive producers. We value authentic relationships, strong product knowledge, and education, helping our suppliers grow their brands and ...

View All Job Listings

AFTERNOON BRIEF

View All

Afternoon Brief, November 11

By EditorNovember 11, 2026

Stoller Wine Group President Named a 2027 Executive of the Year: Portland Business Journal recognizes Gary Mortensen for the second time, highlighting his leadership among top executives across Oregon and Southwest Washington…

Afternoon Brief: November 10

November 10, 2026

Afternoon Brief, November 9

November 9, 2026
MORE AFTERNOON BRIEFS

Wine Industry Supplier News

Operations

Upcoming Webinars: 2027 Employment Law Updates for California Employers

November 10, 2026

Join DP&F’s Employment Law team for a 2027 Employment Law Update. DP&F partner Jennifer E. Douglas, and employment law attorneys Angela A. Nelson and Ma

WASHINGTON: GREATER FLEXIBILITY FOR WINERIES IN LOOSENING LEASING – The Digest of Wine & Spirits Law

November 10, 2026

Specialized Winery Accounting: Financial Clarity for a Complex Industry

October 26, 2026

EPR for Wineries: What Califoniaโ€™s SB 54 Means for You

October 19, 2026

Production

Attend Our Trial Tasting at WIN Expo December 3 – Rack & Riddle Custom Wine Services

November 10, 2026

Join Rack & Riddle at the 14th Annual WIN Expo Trade Show & Conference as we celebrate One Base, Limitless Possibilities: Spritz Flavor Trial Tasting โ€”

More body in reds. Cleaner aromas in whites.

November 10, 2026

Automated Wine Analysis: What It Is and When It Pays Off

October 26, 2026

Bring Wine Spoilage Screening In-House: Save Costs, Gain Control

October 19, 2026

Sales & Marketing

Wine Suppliers Face Growing Pressure to Measure Trade Spend Performance During OND

November 10, 2026

With the holiday selling season quickly approaching, wineries are facing the familiar challenge of determining which trade promotions are actually driving sales

Private Label Wine: A Profitable Offering

November 10, 2026

Holiday Wholesale Orders Are Coming. Is Your Inventory Ready?

October 26, 2026

Outshinery Lite launches free Label Prep tool for winery label files

October 19, 2026

Viticulture

The Learning Doesn’t End at the Sustainable Ag Expo: Online Courses Available Through December 13

November 10, 2026

The 2026 Sustainable Ag Expo may wrap up November 11, but the opportunities to learn and earn continuing education hours continue well beyond the event.Two-day

Upgrade Your Ag Equipment & Save Big This Winter with Western Square

November 10, 2026

Vineyard Trellising Revolutionized by Concrete โ€œHarvest Pillarโ€ Option – Harvest Pillar by Jensen Precast

October 26, 2026

Smarter Tools, New Technology Take the Stage at the Sustainable Ag Expo

October 19, 2026

Looking for a specific supplier, product, or service? Start at wineindustrynetwork.com

Operations

Upcoming Webinars: 2027 Employment Law Updates for California Employers

November 10, 2026

Join DP&F’s Employment Law team for a 2027 Employment Law Update. DP&F partner Jennifer E. Douglas, and employment law attorneys Angela A. Nelson and Ma

WASHINGTON: GREATER FLEXIBILITY FOR WINERIES IN LOOSENING LEASING – The Digest of Wine & Spirits Law

November 10, 2026

Specialized Winery Accounting: Financial Clarity for a Complex Industry

October 26, 2026

EPR for Wineries: What Califoniaโ€™s SB 54 Means for You

October 19, 2026

Production

Attend Our Trial Tasting at WIN Expo December 3 – Rack & Riddle Custom Wine Services

November 10, 2026

Join Rack & Riddle at the 14th Annual WIN Expo Trade Show & Conference as we celebrate One Base, Limitless Possibilities: Spritz Flavor Trial Tasting โ€”

More body in reds. Cleaner aromas in whites.

November 10, 2026

Automated Wine Analysis: What It Is and When It Pays Off

October 26, 2026

Bring Wine Spoilage Screening In-House: Save Costs, Gain Control

October 19, 2026

Sales & Marketing

Wine Suppliers Face Growing Pressure to Measure Trade Spend Performance During OND

November 10, 2026

With the holiday selling season quickly approaching, wineries are facing the familiar challenge of determining which trade promotions are actually driving sales

Private Label Wine: A Profitable Offering

November 10, 2026

Holiday Wholesale Orders Are Coming. Is Your Inventory Ready?

October 26, 2026

Outshinery Lite launches free Label Prep tool for winery label files

October 19, 2026

Viticulture

The Learning Doesn’t End at the Sustainable Ag Expo: Online Courses Available Through December 13

November 10, 2026

The 2026 Sustainable Ag Expo may wrap up November 11, but the opportunities to learn and earn continuing education hours continue well beyond the event.Two-day

Upgrade Your Ag Equipment & Save Big This Winter with Western Square

November 10, 2026

Vineyard Trellising Revolutionized by Concrete โ€œHarvest Pillarโ€ Option – Harvest Pillar by Jensen Precast

October 26, 2026

Smarter Tools, New Technology Take the Stage at the Sustainable Ag Expo

October 19, 2026

OUR PICKS FROM THE WEB

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25 Years Later

By EditorNovember 11, 2026

September SipSourceยฎ Data Shows Spirits Declines Easing, While Wine Remains Under Pressure

By EditorNovember 11, 2026

At Winejobs.com’s 2026 Summit, HR Refocuses on its Humanity

By EditorNovember 11, 2026

Podcast Episode 32: Beauty in the Real Moments with Jimmy Hayes & Glass with a Grower: Jean-Charles Boisset

By EditorNovember 11, 2026

๐Ÿ“บChris Catlow Won’t Recognise Vineyards in 5 Years | The Simply Wines Show #6

By EditorNovember 11, 2026

Systematic Review Maps Consumer Behavior and Sensory Science in Dealcoholized Wines

By EditorNovember 11, 2026

๐Ÿ“บResident Reserve: The Story of Blankiet Estate with Claude Blankiet & Graeme MacDonald

By EditorNovember 11, 2026

๐Ÿ“บHow Do You Score a Perfect 100 points?! ERIN LARKIN on The Wine Advocate, AUS Wine & The Future๐Ÿท

By EditorNovember 11, 2026

How alcohol-free can find its place under an existing label

By EditorNovember 11, 2026

๐Ÿ“บHow Afterwords Wines Is Redefining Small-Batch Winemaking

By EditorNovember 11, 2026

Natural Plastic Made by Bees Shown to Biodegrade in Months, Not Centuries

By EditorNovember 11, 2026

Is it Rude to Ask the Somm to Change the Temperature of the Wine I Ordered?

By EditorNovember 11, 2026
1 2 3 … 24 Next

OUR PICKS FROM THE WEB

View All

25 Years Later

By EditorNovember 11, 2026

September SipSourceยฎ Data Shows Spirits Declines Easing, While Wine Remains Under Pressure

By EditorNovember 11, 2026

At Winejobs.com’s 2026 Summit, HR Refocuses on its Humanity

By EditorNovember 11, 2026

Podcast Episode 32: Beauty in the Real Moments with Jimmy Hayes & Glass with a Grower: Jean-Charles Boisset

By EditorNovember 11, 2026

๐Ÿ“บChris Catlow Won’t Recognise Vineyards in 5 Years | The Simply Wines Show #6

By EditorNovember 11, 2026

Systematic Review Maps Consumer Behavior and Sensory Science in Dealcoholized Wines

By EditorNovember 11, 2026
1 2 3 … 48 Next

FROM THE MARKETPLACE

Got Something to Sell?
  1. Grapes

    Grenache from Dry Creek Valley

    Five tons of Clone 115 from Dry Creek Valley.ย  Contact craig@trattorefarms.com for details.

    View listing: Grenache from Dry Creek Valley
  2. Bulk Wine

    SALE! 2025 Dry Creek Valley / Sonoma County Cabernet Sauvignon bulk wine

    SALE! Samples available. Price IS negotiable. We entertain all quantities sought. A superb growing season with a cool, dry summer and long, dry hang in the fall graced us with our finest harvest since replanting the vineyard in 2019. Lytton

    View listing: SALE! 2025 Dry Creek Valley / Sonoma County Cabernet Sauvignon bulk wine
  3. Vineyard Equipment

    Trident Trellis Net - White

    Available Roll Heights: 48", 67" & 79" Available Roll Lengths: 328' & 3280' Direct Link: https://tridentfence.com/products/trident-trellis-net-white Uses ย  Support for climbing plants- peas, tomatoes, pumpkins, cucumbers, beans, and much mo

    View listing: Trident Trellis Net - White
  4. Grapes

    Cinsault from Dry Creek Valley

    Two tons of Cinsault available from Trattore Estate in Dry Creek Valley.ย  Email craig@trattorefarms.com for details.ย ย 

    View listing: Cinsault from Dry Creek Valley
  5. Bulk Wine

    High Quality Napa and Sonoma Carneros 2025 Pinot Noir Bulk Wine Available

    Lots can be combined into a larger Carneros lot.

    View listing: High Quality Napa and Sonoma Carneros 2025 Pinot Noir Bulk Wine Available
  6. Professional Services

    PEMDAS Solutions Winery Profitability & Growth Advisory

    PEMDAS Winery Solutions delivers data-driven business analysis designed to strengthen profitability, resilience, and long-term growth for wineries across the United States and in international markets. I benchmark your wine operation's perf

    View listing: PEMDAS Solutions Winery Profitability & Growth Advisory
  7. Production Equipment

    Open Top Tanks For Sale

    Two 4.5 ton open top tanks, including all fittings, cloth tops, glycol ready including thermostats. 6' 6" wide, 6' tall. Mounted on 3' stands (with adjustable feet). $7,000 each Tin Barn Vineyards, Sonoma, CA, mike@tinbarnvineyards.com, 707

    View listing: Open Top Tanks For Sale
  8. Real Estate

    Turnkey Pacific Northwest Vineyard/Winery/B&B/Home 9.65 Acres! Olympic Peninsula.

    Discover a rare expression of European wine-country living at Sailor Vineyard, an extraordinary 9.65 acre estate in the coveted Woodland Hills community, just minutes from historic Port Townsend and a scenic ferry ride across the water from

    View listing: Turnkey Pacific Northwest Vineyard/Winery/B&B/Home 9.65 Acres! Olympic Peninsula.
  9. Shiners

    RHESUS SELECT BLEND 2023

    Harmony in the Blend. Elegance in the Glass. For those who appreciate a mix of flavors, RHESUS Select Blend brings together Mavrud, Merlot, and Syrah in a harmonious composition. The wine shows pleasant ruby-red color, gentle aroma of ripen

    View listing: RHESUS SELECT BLEND 2023
  10. Grapes

    Any offer welcome! 2026 Dry Creek Valley Cabernet Sauvignon available

    ANY offer welcome! Buyer to pay for harvest. Lytton Manor Vineyard is projecting 30-35 tons of Dry Creek Valley/Sonoma County Cabernet Sauvignon this year. Expecting a mid- to late September harvest. The two main blocks can be mechanically

    View listing: Any offer welcome! 2026 Dry Creek Valley Cabernet Sauvignon available

Explore more opportunities on the WIN Marketplace.

FROM THE MARKETPLACE

View All
  1. Grapes

    Grenache from Dry Creek Valley

    Five tons of Clone 115 from Dry Creek Valley.ย  Contact craig@trattorefarms.com for details.

    View listing: Grenache from Dry Creek Valley
  2. Bulk Wine

    SALE! 2025 Dry Creek Valley / Sonoma County Cabernet Sauvignon bulk wine

    SALE! Samples available. Price IS negotiable. We entertain all quantities sought. A superb growing season with a cool, dry summer and long, dry hang in the fall graced us with our finest harvest since replanting the vineyard in 2019. Lytton

    View listing: SALE! 2025 Dry Creek Valley / Sonoma County Cabernet Sauvignon bulk wine
  3. Vineyard Equipment

    Trident Trellis Net - White

    Available Roll Heights: 48", 67" & 79" Available Roll Lengths: 328' & 3280' Direct Link: https://tridentfence.com/products/trident-trellis-net-white Uses ย  Support for climbing plants- peas, tomatoes, pumpkins, cucumbers, beans, and much mo

    View listing: Trident Trellis Net - White
  4. Grapes

    Cinsault from Dry Creek Valley

    Two tons of Cinsault available from Trattore Estate in Dry Creek Valley.ย  Email craig@trattorefarms.com for details.ย ย 

    View listing: Cinsault from Dry Creek Valley
  5. Bulk Wine

    High Quality Napa and Sonoma Carneros 2025 Pinot Noir Bulk Wine Available

    Lots can be combined into a larger Carneros lot.

    View listing: High Quality Napa and Sonoma Carneros 2025 Pinot Noir Bulk Wine Available
  6. Professional Services

    PEMDAS Solutions Winery Profitability & Growth Advisory

    PEMDAS Winery Solutions delivers data-driven business analysis designed to strengthen profitability, resilience, and long-term growth for wineries across the United States and in international markets. I benchmark your wine operation's perf

    View listing: PEMDAS Solutions Winery Profitability & Growth Advisory
  7. Production Equipment

    Open Top Tanks For Sale

    Two 4.5 ton open top tanks, including all fittings, cloth tops, glycol ready including thermostats. 6' 6" wide, 6' tall. Mounted on 3' stands (with adjustable feet). $7,000 each Tin Barn Vineyards, Sonoma, CA, mike@tinbarnvineyards.com, 707

    View listing: Open Top Tanks For Sale
  8. Real Estate

    Turnkey Pacific Northwest Vineyard/Winery/B&B/Home 9.65 Acres! Olympic Peninsula.

    Discover a rare expression of European wine-country living at Sailor Vineyard, an extraordinary 9.65 acre estate in the coveted Woodland Hills community, just minutes from historic Port Townsend and a scenic ferry ride across the water from

    View listing: Turnkey Pacific Northwest Vineyard/Winery/B&B/Home 9.65 Acres! Olympic Peninsula.
  9. Shiners

    RHESUS SELECT BLEND 2023

    Harmony in the Blend. Elegance in the Glass. For those who appreciate a mix of flavors, RHESUS Select Blend brings together Mavrud, Merlot, and Syrah in a harmonious composition. The wine shows pleasant ruby-red color, gentle aroma of ripen

    View listing: RHESUS SELECT BLEND 2023
  10. Grapes

    Any offer welcome! 2026 Dry Creek Valley Cabernet Sauvignon available

    ANY offer welcome! Buyer to pay for harvest. Lytton Manor Vineyard is projecting 30-35 tons of Dry Creek Valley/Sonoma County Cabernet Sauvignon this year. Expecting a mid- to late September harvest. The two main blocks can be mechanically

    View listing: Any offer welcome! 2026 Dry Creek Valley Cabernet Sauvignon available

Explore more opportunities on the WIN Marketplace.

AFTERNOON BRIEF

View All

Afternoon Brief, November 11

EditorBy EditorNovember 11, 2026

Stoller Wine Group President Named a 2027 Executive of the Year: Portland Business Journal recognizes Gary Mortensen for the second time, highlighting his leadership among top executives across Oregon and Southwest Washington…

Afternoon Brief: November 10

November 10, 2026

Afternoon Brief, November 9

November 9, 2026

Afternoon Brief, November 6

November 6, 2026
MORE AFTERNOON BRIEF

MORE SPOTLIGHTS

View All

Are Imports Really the Biggest Threat to U.S. Wine?

AdvertorialBy AdvertorialOctober 19, 2026

A Conversation with Chris Bitter, Senior Wine & Grape Analyst The latest edition of Winescape examines import competition. American AgCreditโ€™s wine industry analyst on their…

Bring Your Wineryโ€™s Reputation to the NOLO Table with Solos Technology

October 13, 2026

Bottle360 Combines Technology, Service, and Simplicity in an All-in-One Winery Platform

October 5, 2026

18th Annual World Bulk Wine Exhibition Highlights Adaptability & Innovation Within a Challenging Global Marketplace

September 28, 2026
MORE SPOTLIGHTS

WEBINARS & VIDEOS

View All

WIN Insider Series with Tracy Sweeney | Tomorrow Cellars

EditorBy EditorNovember 2, 2026

In this WIN Insider episode, George interviews Tracy Sweeney, co-founder of Tomorrow Cellars, about her path from decades in traditional wine at E. & J.…

New Path to Purchase Closes the Wine Marketing Gap

October 29, 2026

How Does a Winery Nobody Has Heard Of Grow While the Market Shrinks?

October 27, 2026

UV-C Armed Robots Are Killing Powdery Mildew

October 27, 2026
MORE VIDEOS

Wine Industry Expo

WIN Expo 2026 Trade Show & Conference, December 3, Sonoma County, CA. Presented by Clevertech. Register now.

14th Annual Wine Industry Expo

The Next Era of Wine: Strategies to Adapt & Create New Opportunities.
The largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties: 250+ exhibitors and a four-track educational conference, in one day.

Learn more at wineindustryexpo.com

Thu, Dec 3, 2026 ยท 9 AMโ€“4 PM
Sonoma County Fairgrounds
Register Now

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With harvest behind us, now is the perfect time to prepare for the upcoming season. Western Square is excited to announce their Annual Winteโ€ฆ

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A packed event calendar isn't enough. Here's how wineries can structure private events to cover costs, drive wine sales, and build long-termโ€ฆ

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Chillable reds are opening the door to new wine drinkersโ€”and new ways to experience red wine.

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What can the challenges of 2026 teach us about the 2027 growing season?

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Commerce7, the wine industryโ€™s leading DTC platform has introduced 11 new capabilities designed to give tasting room teams more flexibility,โ€ฆ

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Dry-Farmed Vines, Estate-Grown Pinot Noir

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Chillable reds are opening the door to new wine drinkers - and new ways to experience red wine.

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You donโ€™t need to be everywhere. You need a story that connects.

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Small winery. Limited marketing budget. Little brand recognition. And a wine market moving in the wrong direction.

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Wine club loyalty has to be continually earned.

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AI can analyze the data, organize the work, and find information in seconds. But can it recognize when itโ€™s wrong?

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How does wine become more relevant to the next generation?

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WIN Expo is more than a trade show and conference; itโ€™s where the North Coast wine industry comes together. ๐Ÿท

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Where the wine industry comes together to connect, share ideas, discover solutions, and prepare for whatโ€™s next. See why WIN Expo is the plaโ€ฆ

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