FEATURED VIDEOS

Afternoon Brief, August 8

Fighting Back Against Wine's Eco Vandals Usually we are powerless. But in the wake of one of the largest environmental fines ever levied on a US winery, I have a suggestion for fighting back...

Free Flow Wines Celebrates Milestone 10 Year Anniversary, Announces Leadership Changes...

Wineries, distributors and restaurateurs nationwide are recognized for their sustainability achievements at Free Flow Wines’ KEGGY Awards ceremony and 10 Year Anniversary Celebration. Sonoma, CA, July 26th,...

ARTICLES

Too Many Discounts Lessen the Worth of Your Wine

I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used...

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production

High Notes of the Wine and Weed Symposium

Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.

NEWS RELEASES

King Estate Introduces Inscription Pinot Noir, “A Vow of Authenticity”

Aug. 21, 2019 (Eugene, OR) – King Estate is launching a new brand of Willamette Valley Pinot Noir called Inscription, created expressly to further...

The Best of the Best Making an Impact

Announcing the finalists of the 2019 National Wine Industry IMPACT Awards Innovation and leadership excellence have been recognised with sixteen progressive Australian businesses short-listed for...

Ledson Winery & Vineyards Announces Harvest Celebration

KENWOOD, CA (August 21, 2019) – There’s no better time to visit wine country than during harvest to experience the convivial spirit surrounding the...

Former Redhook Brewery Site Named Hollywood Station

Tenants DeLille Cellars, Sparkman Cellars and Teatro ZinZanni Bring New Life, and a New Name, to Iconic Brewery Site in Woodinville Woodinville, WA (August 21,...

Ledson Winery & Vineyards Selected as One of the North Bay...

KENWOOD, CA (August 21, 2019) – One of Sonoma County’s top destinations and home to some of the region’s highest-scoring wines, Ledson Winery &...

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SPOTLIGHTS

Groundbreaking Technology Changes the Face of Winemaking in Time for 2019...

Single Use Liner Reduces Use of Water, Sulfites. Eliminates the press. The GOfermentor is used by many commercial wineries all over the...

Crop Protection Device Proven to Save 95-100% of Grape Damage caused...

Every year in California alone, vintners and farmers lose millions of dollars to birds feeding on their grapes, seeds,...

Wine Industry Reaps Benefits from Business That Supports Adults with Developmental...

Since 1949, the Work Training Center, Inc. (WTC) headquartered in Chico, CA, has been helping people with developmental disabilities...

Cloud-Based Software Company Reaches Out to Boutique Winemakers with New Production...

Since 2007, Vintrace has been supporting hundreds of estate wineries and custom crush facilities with a state-of-the-art software management...

Fructophilic Yeast & Nutrients: Critical Elements for Rescuing Stuck Fermentations in...

Critics praise them, consumers love them – big, juicy, red wines with eyebrow raising levels of ABV. There’s nothing...

AFTERNOON BRIEF

Afternoon Brief, August 21

Napa Valley Preps for Wildfires, Next-Gen Wine Marketing: Calistoga Mayor Chris Canning knows whats it is like when an entire city is pitched into a power blackout, on purpose. In 2018, the Napa Valley city became the first entire municipality to experience the planned shutdown of the power grid in order to reduce the risk of wildfires...

Afternoon Brief, August 20

California ABC Launches Amazon Investigation: The California Department of Alcoholic Beverage Control (ABC) will open an investigation of Amazon after a story by Wine-Searcher revealed Amazon is flouting the conditions of its liquor license in Los Angeles...

Afternoon Brief, August 19

Amazon Above the Law in California: Amazon is openly flouting California liquor law. In February, Amazon, doing business as Prime Now, was issued a liquor license to open a liquor store in Los Angeles. California requires businesses that offer alcohol for home delivery to have a brick-and-mortar store...

Afternoon Brief, August 16

The End of Cabernet in Napa Valley?: Cabernet Sauvignon grapes make Americas favorite wine, and they are the lifeblood of Napa Valley, our country’s most famous wine region. Cabernet accounts for 65 percent of the grapevines grown in Napa, where last year the crop reached a record $1 billion in gross value ...

Afternoon Brief, August 15

How Wine World Has Changed Since Poor 2017 Global Harvest : 2017 was a long, protracted nightmare for so much of the world of wine. Circumstances came together so that both the northern and southern hemispheres both endured bad harvests in most of the major wine producing countries ...