FEATURED VIDEOS

Afternoon Brief, August 8

Fighting Back Against Wine's Eco Vandals Usually we are powerless. But in the wake of one of the largest environmental fines ever levied on a US winery, I have a suggestion for fighting back...

Free Flow Wines Celebrates Milestone 10 Year Anniversary, Announces Leadership Changes...

Wineries, distributors and restaurateurs nationwide are recognized for their sustainability achievements at Free Flow Wines’ KEGGY Awards ceremony and 10 Year Anniversary Celebration. Sonoma, CA, July 26th,...

ARTICLES

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Too Many Discounts Lessen the Worth of Your Wine

I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used...

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production

NEWS RELEASES

High-Powered High Heels Returns on Oct. 11

A Conversation Focused on Empowerment & Mid-Career Pivots Moderated by London Breed (ST. HELENA, CALIFORNIA – AUGUST 23, 2018) – HALL Wines, one of the...

Nakedwines.com Named ‘Best Wine Club’ 2019 by USA TODAY Readers

Nakedwines.com has been awarded ‘Best Wine Club’ 2019 in the USA TODAY 10Best Readers’ Choice travel awards. The award is a testament to the...

Stoller Family Estate Ranked as Best Tasting Room

2019 marks the third year the winery has placed on the USA Today 10Best Readers’ Choice Awards list August 23, 2019, Dayton, OR – For...

USA Today Readers Name Washington State’s Long Shadows Vintners One of...

Plan Ahead for Fall Visit to Walla Walla Winery Open by Appointment Only Walla Walla, Wash. (Aug. 23, 2019) – For oenophiles, few experiences surpass...

Central Coast Wine Professional Headlines Wine Enthusiast’s “40 Under 40 Tastemakers”...

Amanda Wittstrom-Higgins of Ancient Peaks Winery Joins Prestigious Ranks of Industry Up-and-Comers  Paso Robles, CA—Wine Enthusiast announced today that Amanda Wittstrom-Higgins of Ancient Peaks Winery has...

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SPOTLIGHTS

Groundbreaking Technology Changes the Face of Winemaking in Time for 2019...

Single Use Liner Reduces Use of Water, Sulfites. Eliminates the press. The GOfermentor is used by many commercial wineries all over the...

Crop Protection Device Proven to Save 95-100% of Grape Damage caused...

Every year in California alone, vintners and farmers lose millions of dollars to birds feeding on their grapes, seeds,...

Wine Industry Reaps Benefits from Business That Supports Adults with Developmental...

Since 1949, the Work Training Center, Inc. (WTC) headquartered in Chico, CA, has been helping people with developmental disabilities...

Cloud-Based Software Company Reaches Out to Boutique Winemakers with New Production...

Since 2007, Vintrace has been supporting hundreds of estate wineries and custom crush facilities with a state-of-the-art software management...

Fructophilic Yeast & Nutrients: Critical Elements for Rescuing Stuck Fermentations in...

Critics praise them, consumers love them – big, juicy, red wines with eyebrow raising levels of ABV. There’s nothing...

AFTERNOON BRIEF

Afternoon Brief, August 23

Millennials Maybe, but New Data Direct the Wine Industry to Gen X: It's doubtful anyone questions how much influence the Baby Boomer generation has had (still has) on the continued growth of the U.S. wine industry over the past forty years-the latest Wine Analytics Report has domestic table wine sales at $73 billion, 3% higher than last year at this time...

Afternoon Brief, August 22

Saving Cabernet from Climate Change: UC Cooperative Extension, Beckstoffer Vineyards and Duarte Nursery are launching the wine industry's most ambitious cabernet sauvignon rootstock and clone trial in the Red Hills of Lake County to give the varietal greater resilience to climate change...

Afternoon Brief, August 21

Napa Valley Preps for Wildfires, Next-Gen Wine Marketing: Calistoga Mayor Chris Canning knows whats it is like when an entire city is pitched into a power blackout, on purpose. In 2018, the Napa Valley city became the first entire municipality to experience the planned shutdown of the power grid in order to reduce the risk of wildfires...

Afternoon Brief, August 20

California ABC Launches Amazon Investigation: The California Department of Alcoholic Beverage Control (ABC) will open an investigation of Amazon after a story by Wine-Searcher revealed Amazon is flouting the conditions of its liquor license in Los Angeles...

Afternoon Brief, August 19

Amazon Above the Law in California: Amazon is openly flouting California liquor law. In February, Amazon, doing business as Prime Now, was issued a liquor license to open a liquor store in Los Angeles. California requires businesses that offer alcohol for home delivery to have a brick-and-mortar store...