By Kathleen Willcox
Creating wine bottle images used to require teams of professionals and serious financial investment. But a new SaaS (or Software as a Service) program created through groundbreaking proprietary technology is helping wineries, retailers and distributors create high-resolution images simply by uploading label artwork and selecting packaging components.
Saas has come a long way in a short time, and BottleShots.ai has leveraged the technology for the wine industry, providing an easier and much more affordable on-ramp for would-be vintners to get their product to market.
“The wine industry is evolving fast, and we’re helping lead the change,” says Dan Chapin, co-founder of BottleShots.ai. “As the first bottle shot SaaS platform built specifically for the wine industry, our goal is to deliver professional, eCommerce-ready images in less than five minutes, all for just $20 per design.”
The platform Chapin and his team have developed integrates with established wine technology systems, letting clients streamline and scale without the time, cost and (frustratingly fragmented) process that creating and standardizing product imagery across multiple channels used to entail.
“Historically, the industry was slower to adopt digital tools, but that’s changing fast,” Chapin says. “Today’s wineries understand that success depends on streamlining processes, integrating platforms, and building stronger online connections. Now with BottleShot.ai, even the smallest family-run winery can deliver a professional, consistent online presence that competes on a global stage.”
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Kathleen Willcox
Kathleen Willcox writes about wine, food and culture from her home in Saratoga Springs, N.Y. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Liquor.com and many other publications. Kathleen also co-authored a book called Hudson Valley Wine: A History of Taste & Terroir, which was published in 2017. Follow her wine explorations on Instagram at @kathleenwillcox
