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What Your Visual Library Is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no one owns. It accumulates....
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Expert Editorial: BTG Needs a Fresh Start 
Making a case for high quality box-to-glass wine programs  By Stephanie Cuadra  Can you hear the incessant grumble? If you have a stake in the food and beverage value chain, it’s inescapable....
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2025 WINnovation Award Winner: BottleShots.ai — Democratizing Wine Labels and Standardizing Product Imagery
By Kathleen Willcox Creating wine bottle images used to require teams of professionals and serious financial investment. But a new SaaS (or Software as a Service) program created through groundbreaking...
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How to Choose the Right Packaging Partner
Not all packaging suppliers are created equal. Here are some considerations before making your choice. By Paul Denton Given the challenges facing the wine industry today, choosing the right packaging...
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“It’s Complicated”: Preparing for New EU Labeling Requirements
Starting with wine made with grapes from the 2024 harvest, still wines sold in the European Union must include ingredient and nutritional information. By Jeff Siegel At first glance, the new European...
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Rising to the Challenge: How to Thrive in an Uncertain Market
2025 Wine Sales Symposium brings together brands and experts who are turning disruption into opportunity. By Laurie Wachter On-again / off-again tariffs and “Is this good news or bad news?” chatter...
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Winning in Wine: Lessons from Thriving Wineries in a Changing Market
WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing...
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Wine's Most Inspiring People: Julie Pedroncelli St. John ― Revitalizing a Century-Old Family Winery
For 2025, Wine Industry Advisor is expanding the Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership,...
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Wines Most Inspiring People 2025: Marian Leitner-Waldman — Designing Wine for the Modern Consumer
By Laurie Wachter The wine industry has been grappling with attracting younger generations for more than a decade. Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, brought a fresh outsider’s...
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Announcing Wine’s Most Inspiring People 2025
As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...
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Boxed Wine: A New Canvas for Innovation and Creativity
Boxed wine has the potential to become more than an alternative packaging format — it can be a platform for creativity, quality and brand expansion. By Katerina Axelsson Boxed wine is now more than...
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Wine Industry Network (WIN) Recognizes 5 Companies with 2024 WINnovation Awards for Excellence in Wine Industry Innovation
Vineyards and wineries face new, growing and shifting challenges each year, whether from the continued pressure to stay ahead of the competition or the need to adapt to new environmental or market conditions....
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WINnovation Award 2024: Veritiv — Helping Wineries Meet Sustainability Goals Beyond the Vineyard
By Janice Brockenberry When discussing sustainability efforts in the wine industry, the first thing that usually comes to mind is the sustainable, organic, biodynamic or regenerative practices winemakers...
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WINnovation Award 2024: Verallia — Glass Reimagined for a Sustainable Future
By Laurie Wachter Verallia is redefining how glass is produced, reused and recycled to fulfill the promise of this infinitely recyclable material. In addition, as more and more wineries move to lightweight...
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Clear as Glass: Wine Bottle Importers Are Being Investigated by the Feds
Sometime early next year, the federal government should conclude its investigation into whether some imported glass wine bottles are being sold at ...
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Expert Editorial: U.S. Government Continues Investigation of Glass Container Imports
Department of Commerce’s early determinations mirror industry and workforce concerns. By Scott DeFife   The June announcement that the U.S. Department of Commerce preliminarily determined the government...
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