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Come Over October: Catch the Wave of Enthusiasm
How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
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Without a Proper Marketing Council, These Wineries Have Gotten Creative
There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...
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Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
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Come Over October: The Time Is Now
The problem with Sober October is that it suggests a binary option. A year ago, I would have said that an Anti-Alcohol Neo-Prohibitionist movement was ...
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Turning the Tables on Meg Maker
Meg Maker is a writer curious about nature, culture, food, wine and place. Her award-winning work appears in her own publication, Terroir Review, and other trade and lifestyle outlets, and has won...
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OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...
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Tasting Room Expertise: Improve Your Profits with Tours
I have given more than 4,000 winery tours, and I’m convinced that people who go on tour buy more and join wine clubs at a higher rate. By Craig Root Budweiser plants offer tours. The Jelly Belly jelly...
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Gatekeepers of Wine: What They’re Buying and Trends They’re Watching
What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   End shelf display at Gary’s Wine & Marketplace With...
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Innovation and Education: Sonoma State University’s Ray Johnson Retires
Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ray Johnson, Sonoma State University Ask Ray Johnson what he’ll miss the most...
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Wish You Were Here: Notes from the 2024 Wine Sales Symposium
Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
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