By Jim Trezise
WineAmerica, the National Association of American Wineries™, recently implemented several changes in leadership for the next two years. The changes are part of a normal process to blend...
May 15, 2026 (Healdsburg, CA) – The 2026 Wine Sales Symposium, produced by Wine Industry Network (WIN), concluded Wednesday at the DoubleTree by Hilton Hotel Sonoma Wine Country, bringing together winery...
Whether it’s about Blue Nuns gliding through vineyards or funky wines that don’t meet market expectations, consumers are always dropping huge hints about where they want to go.
Wine trends don’t always...
Kathryn Anderson
Kathryn Anderson is an author, travel journalist, and speaker whose work has appeared in publications worldwide. As the creator of the award-winning site Coffee and Mascara, she guides...
By Alex Caffarini
Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling down...
In this WIN Insider Series interview, George Christie sits down with Sandra DeMaria, Director of Sales & Marketing at Ehlers Estate, for a timely conversation ahead of the 2026 Wine Sales Symposium....
Winery leaders and industry experts explore the strategies shaping the future of wine sales.
The wine industry narrative over the past two years has been dominated by decline: falling consumption,...
The wine market is no longer simply in a slowdown – it is in structural correction.
Distribution routes are tightening, consumer behavior is shifting, and the assumptions many wineries relied on even...
By Ian Axford, Merchant Cost Consulting
With margins tightening across the wine industry, from rising production costs to increased competition in direct-to-consumer (DTC) channels, many wineries are...
The concept of Oxidation Reduction Potential – or ORP – isn’t revolutionary science; it’s been known throughout the winemaking and brewing communities for more than 80 years.
ORP measures electron pressure;...
Most wineries are trying to grow – but many are stuck with the same challenges: same channels, same tools, and same limitations.
In this session, we’ll break down how modern wineries are increasing revenue...
By Dario Latrofa
The most expensive project is not the one built badly. It is the one where the owner loses control before it even begins.
It happens more often than the industry admits. An owner with...
By Kimberly Noelle Charles
Share & Pair Sundays™ brought to you by the team behind Come Over October™, perfectly models the creativity and collaboration within the wine community at a time when it...
Why Wine Clubs Aren’t Working, And What’s Replacing Them
For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have.
Wine clubs once represented...
In this WIN Insider interview, George speaks with Lauren Wong, Vice President of Sales and Marketing at Aperture Vineyards & Winery, ahead of the Wine Sales Symposium on May 13th in Sonoma County....
Oh sure, there’s a ton of romance and history in the origins of winemaking.
And every boutique enterprise, no matter how large or small, has a charming tale to tell about their artisan craft and how...
