Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal choices, harvest after harvest after harvest.
The wine industry is undergoing a seismic shift. Changing consumer preferences, generational taste evolution, and a surge of lower-cost grapes and bulk wine from global markets are reshaping the competitive...
In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, California...
Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape.
By Kathleen Willcox
Younger generations are ready to embrace wine,...
When retailers simplify wine discovery, shoppers gain confidence, baskets grow and loyalty strengthens.
By Christy Serrato
The wine aisle is more dynamic and more challenging than ever. Shoppers face...
Some simple considerations toward staff and visitors can make a difference to your bottom line.
By Craig Root
When I conduct a design review with owners and architects for a new or remodeled tasting...
In this interview, George Christie speaks with Adolfo Rebughini, General Manager of Veronafiere S.p.A., about the upcoming Vinitaly.USA event on October 5-6, 2025, at Chicago’s Navy Pier. This third...
In this WIN Insider episode, George Christie interviews Maggie Zeman, a seasoned PR and marketing professional who transitioned from Washington DC’s State Department to Silicon Valley tech, before...
By Carl Giavanti
Cori Solomon, an award-winning writer/photographer in Los Angeles, often travels with her pet Salukis in tow. Her blog, The Written Palette, features eclectic articles about her experiences...
The future of wine country is being written by the brands innovating customer experiences and community tie-ins.
By Kathleen Willcox
Wineries don’t need people to just buy their wines —...
