In this WIN Insider Series interview, George Christie sits down with Sandra DeMaria, Director of Sales & Marketing at Ehlers Estate, for a timely conversation ahead of the 2026 Wine Sales Symposium. Drawing on more than 15 years of experience across the wine supply chain—from restaurants to distribution to DTC—Sandra shares why strategic partnerships are more important than ever in today’s challenging market and how wineries can build relationships that truly drive value.
From identifying the right partners to setting clear goals and measuring success, Sandra breaks down how wineries of any size can create meaningful, mutually beneficial collaborations. If you’re looking for practical insights to strengthen your sales and marketing strategy, this conversation offers a powerful preview of what’s to come at the Symposium—and why partnerships could be your biggest opportunity for growth.
Learn More: www.winesalessymposium.com and use code SANDRA2026 for a discount!
