In this WIN Insider interview, George speaks with Lauren Wong, Vice President of Sales and Marketing at Aperture Vineyards & Winery, ahead of the Wine Sales Symposium on May 13th in Sonoma County. Lauren shares her journey from luxury fragrance brands to wine marketing, influenced by her father’s work as a renowned wine label designer. She discusses Aperture’s brand philosophy of combining high-quality wines with inclusive, approachable marketing, and addresses the evolving challenges wineries face in post-COVID marketing—emphasizing creativity, adaptability, and innovation.
A key focus is strategic partnerships for the symposium and Lauren explains how partnerships enhance brand exposure, reinforce values, and create collaborative opportunities that benefit all parties. She encourages wineries of all sizes to actively pursue partnerships by understanding their brand’s value and aligning with partners’ goals—including creative, non-monetary collaborations with local businesses, charities, and niche brands. The conversation offers practical marketing strategies for navigating today’s wine industry landscape, with more insights available at the Wine Sales Symposium.
Learn More: https://www.winesalessymposium.com and use code LAUREN2026 for a discount!
