Category: Sales & Marketing

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...

By Carl Giavanti Cindy Lowe Rynning is founder of the award winning wine blog, Grape Experiences. She holds the WSET L3 certification and her writing is inspired by national and international wine travel,...

Age notwithstanding, new wine consumers can be found — and courted — by offering a variety of products and presentations. By Robin Shreeves   Wine consumption is “growing at a slower and slower pace,”...

The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a certain degree of exclusivity....

The ultimate goal of wine competitions is to give each wine its due and create enhanced marketing opportunities. By Alexandra Russell   Many consumers see medals and scores as a shortcut to finding...

Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the only growing demographic...

By Carl Giavanti   Paul Hodgins is a wine writer, arts writer and educator. He was the wine, beer and spirits columnist for The Orange County Register from 2009 to 2018. He has written three books...

Here’s a simplified breakdown of how data analytics can benefit your winery, drawing parallels to Billy Beane’s Moneyball approach. By Nathan Westfall As a winery owner, you’ve spent...

The 2022 Direct-to-Consumer Impact Report offers a variety of key insights on trends and developments in tasting rooms and DtC over the last year. By Jeff Siegel   Is one of the solutions to wine’s...

Famous wine writer Jancis Robinson shared her concerns at a Napa RISE event. By Pam Strayer   On April 5, 2023, the world’s most famous wine writer, Jancis Robinson, made a rare in-person appearance...

The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...

Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping...

There has been a boon in wine investment companies in the United States, with California leading the way. By Jeff Siegel Over the past couple of years, the popularity of California wines has skyrocketed...

Sessions explored channels for improved customer communication and audience interaction.  By Alexandra Russell   The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was...

Wine’s Most Inspiring People badge As has become a January  tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation,...

If a rising tide floats all boats, then a shrinking tide does the opposite. By Jeff Siegel This year’s Silicon Valley Bank (SVB) state of the wine industry report, released earlier today, pulls no punches....