“More powerful tools. Stronger guest relationships.”
That’s the thinking behind Commerce7‘s latest Reservations upgrade. The wine industry’s leading direct-to-consumer (DTC) platform has introduced 11 new capabilities designed to give tasting room teams more flexibility, functionality and control over their busiest days. The upgrades make Commerce7 Reservations a more powerful solution for wineries looking to manage bookings and deliver great guest experiences.
“A reservation isn’t just a booking. It’s often the beginning of a customer relationship, and a tasting room visitor can be your customer for the next 10 to 20 years; how that first visit goes really matters,” said Andrew Kamphuis, President of Commerce7. “That’s a lot to ask of a team in the middle of a busy day. They need a reservations system that gives them the flexibility to handle whatever comes up, and customer insights that put what they already know about a guest to work the moment they walk in.”
Those customer insights are one of the advantages of having Reservations connected to the rest of the Commerce7 platform. A reservation may tell a winery who’s coming in, but Commerce7 gives tasting room staff a better understanding of who that person is. Staff can access a more complete picture of each guest, including their purchase history, wine club membership, wine preferences, lifetime value and history with the winery. That context helps teams deliver more informed, personal experiences and build customer relationships that extend well beyond the visit.
The 11 core upgrades to Commerce7 Reservations give wineries more of the functionality and flexibility they’re looking for in a reservations solution, including:
- Floor Plan Builder
Allows wineries to create an area, drag in a shape for each table, and set how many guests it seats, all in one flow, combining locations and floor plans. - Reservation Chits
Enables staff to print a chit on a thermal printer that lists the key customer insights they need when seating guests. - Walk-in/Guest Reservations
Staff can start a “guest” reservation for walk-ins and seat them right away. No email address or customer record required. - Pending Reservations
Enables staff to see every reservation that was started but not completed in one list and email the guest a link to finish and pay online. - Multi-Item Booking
Allows customers to select different options within one experience (for example, one person in the party wants a standard tasting and the second person in the same party wants a reserve tasting). - Multi-Tender Payments
Enables guests to combine a gift card and/or loyalty points with another payment method to cover their booking. Enables staff to split a reservation charge across multiple tenders. - Multi-Order Changes
Enables staff to accommodate reservation or payment changes and capture the extra amount or issue a refund directly in Reservations. - Charge Types
Allows staff to collect payment when the reservation is closed out instead of in advance. Takes staff straight to the POS, where the experience and any add-ons are paid for together. - Real-Time Floor Plan Updates
When a reservation is booked, moved, seated, or cancelled on one device, the floor plan updates automatically everywhere else, with no manual refresh needed. - Booking Widget Improvements
On a winery’s website, days with no available time slots are blocked out on the calendar, so guests see only the dates they can actually book. Date formats also adjust based on country. - Timeline View
Lays out the day’s reservations across time, grouped by area and table, so staff can see at a glance which tables are booked, when they free up, and where there’s room to fit in new or walk-in guests.
Since 2018, Commerce7 has helped wineries build lasting customer relationships through personalized, data-driven direct-to-consumer experiences. Its platform connects ecommerce, point of sale, wine club and reservations through a unified customer record, giving wineries the tools and insights to deliver more connected guest experiences.
To learn more about Commerce7 Reservations and its latest upgrades, visit commerce7.com/reservations. To request a demo, visit commerce7.com/demo.
