“Impressions and clicks being the goal for a campaign is no longer enough, what brand owners need is a path where the consumer is actually going to complete the purchase, and that’s where Pour Now come up,” says Andrew Levy, CEO, Pour Now in the interview about Pour Now’s’ WINnovation Award winning marketing solution.
“We create that shoppable path,” explains Paul Mabray, COO, Pour Now, “that path to purchase that lets the shopper who is inspired by the marketing, or by going to the website, or by the influencer, or by the social media to actually go and find that product, right then there the way they want to.”
Pour Now turns wine marketing into measurable retail sales. Wine marketing can inspire consumers to buy, but converting that interest into an actual purchase remains a challenge, particularly within the three-tier distribution system. Pour Now is changing that equation by connecting consumers directly to the retail purchase opportunity at the moment their interest is highest.
The platform aggregates live digital product catalogs from more than 30,000 e-commerce-enabled retailers, matching over 100 million product offers. It transforms this extensive retail network into shoppable consumer listings that wine brands can incorporate at the end of virtually any marketing effort, from digital campaigns to consumer engagement initiatives.
The result is a powerful bridge between brand awareness and purchase. Instead of leaving consumers to search for a retailer carrying the wine they want, Pour Now makes it easier to find available products and move directly toward checkout. For wineries, this creates a more direct path from marketing investment to measurable retail sales within the compliance requirements of the three-tier system.
About WINnovation Awards
WINnovation Awards recognize the technologies, products, and services transforming the way the wine industry grows, produces, and brings exceptional wine to market. Wine Industry Network’s have been celebrating excellence and recognizing wine industry innovators with WINnovation Awards since 2013.
