Category: Expert Editorial

This is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace today’s diverse, modern consumer.

Harvest season will always bring its own pressures and unpredictability. By being prepared for the worst, wineries can focus on delivering their best without unexpected snafus.

Not all packaging suppliers are created equal. Here are some considerations before making your choice. By Paul Denton Given the challenges facing the wine industry today, choosing the right packaging...

Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. By Alex Caffarini Recently, I visited a winery in southern New Jersey. In the tasting...

Your physical space is more than a backdrop, it’s your greatest asset in a crowded market. By Mailn Dubets, Katelyn Peterson and Leia Reedijk In today’s wine landscape, slowing sales and shifting consumer...

For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance,...

A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...

WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article. In the past decade, what is now known as “biochar” has been widely endorsed for a...

Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”

As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage...