Author: Expert Editorial

When retailers simplify wine discovery, shoppers gain confidence, baskets grow and loyalty strengthens. By Christy Serrato The wine aisle is more dynamic and more challenging than ever. Shoppers face...

This is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace today’s diverse, modern consumer.

Harvest season will always bring its own pressures and unpredictability. By being prepared for the worst, wineries can focus on delivering their best without unexpected snafus.

By Markus Rienth, Cécile Laurent, Thibaut Scholasch WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article. Assessing vine water status is crucial...

Not all packaging suppliers are created equal. Here are some considerations before making your choice. By Paul Denton Given the challenges facing the wine industry today, choosing the right packaging...

The expansion of wine grape cultivation in Arizona and Colorado represents both economic opportunity and resource management challenge.  By Gabe Racz and Mike Laszlo The rapid expansion of winegrape...

Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. By Alex Caffarini Recently, I visited a winery in southern New Jersey. In the tasting...

Your physical space is more than a backdrop, it’s your greatest asset in a crowded market. By Mailn Dubets, Katelyn Peterson and Leia Reedijk In today’s wine landscape, slowing sales and shifting consumer...

For consumers, algorithmic recommendations can dull the joy of wine. For wine brands and retailers, it means missing a critical connection with younger, multicultural shoppers — those who want relevance,...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...