How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential
By Alex Caffarini
In an April 28 article, I discussed how wineries can harness analytics to thrive amid uncertainty. One customer...
A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate.
By Malin Dubets, Katelyn Peterson and Leia Reedijk
Here’s a hard truth: winery websites tend...
WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article.
In the past decade, what is now known as “biochar” has been widely endorsed for a...
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”
WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article.
The aim of this article is to observe the impact of the timing of the first trimming...
Navigating the Regulatory Horizon: How Alcohol Merchants Can Adapt to Changing Compliance Landscapes
As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change.
By Kelly Martin
Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage...
WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article.
This research is aimed to highlight chemical and sensory differences in Sauvignon Blanc wines...
Regardless of your political views and opinions on Donald Trump, there is one thing we can all agree on: he is doing exactly what he said he would do.
By Michael Kaiser
As I draft this latest column,...
Advances in fermentation, aging and winemaking practices ensure that tradition evolves without compromise.
By Alessandro Liggio
Winemaking is a delicate harmony between tradition and innovation....
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.
By Alex Caffarini
As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
You can save time and money by asking visitors what they want — and what they don’t.
By Craig Root
In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Boxed wine has the potential to become more than an alternative packaging format — it can be a platform for creativity, quality and brand expansion.
By Katerina Axelsson
Boxed wine is now more than...
Here are a few specific aspects of vineyards and wineries that make personal property tax compliance unique.
By Robert Reitman, CPA
Vineyards and wineries are unique in their operations, as they combine...
Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are.
By Zac Brandenberg
The wine industry faces a concerning generational gap in online sales. Recent data reveals...
Preserving the hidden ecosystem that defines wine’s unique character.
By Aria Hahn, Ph.D.
Climate change is rewriting the rules of winemaking, bringing challenges that extend beyond the visible shifts...
Maintaining strong relationships with customers, sales support and suppliers is essential to the success of any project.
By Ian Perez
Many beverage alcohol brands tend to look toward complex strategies...
