Author: Expert Editorial

To use music as part of any business enterprise, a license is required. But who to pay, how to pay — and how much — can be confusing.   By Tara Good Any business that plays music for its patrons...

The beverage alcohol market is changing rapidly. Marketers must keep pace. By Maria Pearman The beverage alcohol industry is in a state of vast disruption, and wine is no exception. Forces at play come...

As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy.  By Bryan Christiansen The vineyard cycle is split into 6 different stages throughout the...

Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment. By Nathan Hart A data-driven decision making strategy can optimize your...

Wine is one of the most heavily regulated products on both federal and state levels — and the regulatory environments change frequently, so vigilance is vital. By Michael Kaiser WineAmerica (WA), the National...

With fast evolving technology and fermentation monitoring in wine, we are about to witness a revolution that will take this industry to a new level. By Jacob Manning The COVID-19 shutdown caused operations...

To maintain desired neutrality, stainless steel tanks must be properly cleaned. This is one job best left to the professionals. By the Astro Pak team For millennia, winemaking has been as much an art as...

Viticulturists and vineyard owners need to understand how harmful algae blooms can impact their business and how they can implement best practices to solve the environmental problems caused by them.   By...

Many in the wine business are wondering how to properly protect their AI innovations. A few tried-and-true routes to safety include patents, copyrights and trademarks. By David McCombs, Eugene Goryunov,...

Your greatest detection tool may already be in your vineyard. By Thomas Grandperrin    Field scouting is a fundamental component of a successful integrated pest management (IPM) program, yet...

The production of non-alcoholic wines presents a particular challenge for producers, since it differs considerably from the classic winemaking process. By Dr. Ilona Schneider and Felix Marzolph, MBA Non-alcoholic...

The role of the “influencer” has and continues to disrupt the sponsorship and marketing of nearly every industry. Wine is no different. By Ishveen Jolly   Alcohol and sport have always had a close...

By Anthony Zhang    May 24 is a day of celebration for wine lovers across America, as it marks the anniversary of The Judgment of Paris, an event that paved the way for the U.S. wine market to...

2021 was a banner year for wineries that sell directly to consumers.  Twenty-nine percent of wine marketers reported their best year ever on the strength of ecommerce and innovation in the way consumers...

—Expert Editorial by Alexis Sinclair is special counsel at Farella Braun + Martel Property insurance is both a prudent choice by a business, as well as, in certain circumstances, a requirement, such as...

How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an exciting gift to give and receive...