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Expert Editorial

Expert Editorial
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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Ensuring Resilience: Navigating Wildfire Risks in the Winery Industry (Expert Editorial)

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Wineries are working together to ensure properties are fire safe by fostering a resilient, fire-aware community. By Larry Chasin   The winery industry has undergone significant changes...

WineAmerica’s D.C. Fly-In: 42 Members, 83 Meetings, New Officers

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Earlier this month, more than 40 people from wineries, winery associations and suppliers (representing 15 different states) traveled to our nation’s capital for direct...

Staying True: Wine Brands Preserve Heritage Without Their Legacy Becoming Stale

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The values that heritage wine brands have held from the beginning are embedded into the way they do things — but they can evolve. By...

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

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Before you ask for the sale, here are some tips on building a bond with customers.  By Craig Root   One of the things I stress with...

WineAmerica: Touting the Wine Economy

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It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential...

Digital Vintners: Navigating the Terrain of Technological Evolution

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The journey of digital transformation in the winemaking industry is a blend of tradition, innovation and continuous learning.  By Patrick Quigley   In the age of digitalization,...

Play On: The Current State of Music Licensing at Wineries

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A streamlined, transparent and accountable process for licensing music is the only way businesses and songwriters alike can continue to sustainably bring music to...

Eastward, Ho! Winegrowers Embrace England’s Rising Temperatures

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England’s wine industry is reaping benefits from climate change. By James O’Connell   Recently Jackson Family Wines, Taittinger, Pommery and the world’s biggest sparkling wine firm, Germany’s...

Expert Editorial: Why You Should Stop Buying Mass-Produced Wine

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How can the average American consumer find high-quality, better-tasting wines?  For starters, stop buying wine at the grocery store. By Greg Martellotto   Wine is incredibly romantic...

WineAmerica: An Update on Important Regulatory Matters in 2024

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Congress may be stuck in the mud, but there is much work to be done on the regulatory front. WineAmerica needs your help. By Michael...

Liability and Coverage: The Right Insurance Agent Can Help Prepare for...

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If everything goes wrong, beverage insurance can help you get back on your feet as quickly as possible. By Heidi Moore   If you own a winery...

Changing the Rules: Hoopes Trial Could Upset Decades of Zoning &...

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The result of Napa Valley V. Lindsay Blair Hoopes Et al could have a significant and lasting impact on “small wineries” in the Napa...

WineAmerica: Let’s Get to Work Unleashing the Magic of Wine

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We possess the power to unleash the magic of wine if we all work together.   By Jim Trezise   WineAmerica’s website has three key sections for three key...

WineAmerica: Spreading “The Magic of Wine” in 2024 and Beyond

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The wine industry has a unique opportunity to shape its own destiny by spreading the word on the magic of wine. By Jim Trezise In 2024,...

Wine Magic: A Toast

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Let’s celebrate the magic of wine in 2024. By Jim Trezise   Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it...