The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines...
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process?
Let’s imagine the following scenario: On Friday your operator filtered a 2018 Merlot. On Monday, another operator...
Thomas Grandperrin of UAV-IQ Precision Agriculture
Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are often no naturally...
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-1...
Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...
In the picture, of one my wines Lucky 7 – about 10,000 cases sold in the first two months of launching. Why? because my first wine ‘Friday Monkey’ proved that I am a supplier who’s...
The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your...
Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I...
These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales.
1. Define your USP (Unique Selling Proposition).
What makes you stand out?...
The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
Plus strategies to set up for sustainable ecommerce success
In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to #stayhome have put pressure on wineries that...
