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Move over, Harassment!

Move over, Harassment!

Move over, Harassment! Discrimination and retaliation have officially muscled their way into anti-harassment policies. Consider them equal opportunities in the workplace now.

D.T.C Should Mean More to You

D.T.C Should Mean More to You

The acronym D.T.C. (direct to consumer) is ubiquitous these days. It’s hard to read anything about marketing or business without the words D.T.C. being a big part of it. In order to sell your product directly to consumers successfully, D.T.C. needs to mean a lot of other things to your business, to your staff and […]

Top Traits of Successful Entrepreneurs

Top Traits of Successful Entrepreneurs

I came across an interesting article in Business Dictionary about three weeks ago that talked about the top four traits of successful entrepreneurs. As most small retailers are entrepreneurs I thought the article (with my own comments added of course) would make interesting reading. So whether you are or want to be an entrepreneur, this […]

Packing: The Window to Your Wine’s Soul

Packing: The Window to Your Wine’s Soul

Think taste is the main determiner of repeat wine purchases? Studies consistently show that non-expert wine drinkers are far more likely to remember the design and color of a wine’s packaging than the taste of the product itself. A 2005 German study found that packaging and brand were the biggest influences on a consumer’s liking for […]

Putting Into Practice Influencing Tactics

Putting Into Practice Influencing Tactics

The past two blogs have been all about the tactics of Professor Robert Cialdini in his book The Psychology of Persuasion. The first two weeks were mostly about the What. Describing the tactics with a little of how to use them. This week, the last week on this topic, I am going to write further […]

Following Cialdini’s Science of Persuasion

Following Cialdini’s Science of Persuasion

Last week we talked about Robert Cialdini and the first two principles of influence, especially as they relate to sales. Last week we talked about Reciprocation and Consistency. This week we continue with the final four. Social Proof Social proof is the third of the six influencers. Basically it means that we are influenced by […]

By April 27, 2016 0 Comments Read More →

News Releases

Santa Barbara Vintners Foundation Presents $1Million to Direct Relief

Santa Barbara Vintners Foundation Presents $1Million to Direct Relief

The 2016 Santa Barbara Wine Auction, a joint effort by the Santa Barbara Vintners Foundation and Direct Relief, was an extraordinary event which exceeded all expectations, and the funds raised totaled over $1 million!  As a result of this most successful fundraising event in Direct Relief’s history – the Santa Barbara Vintner’s Foundation (SBVF) former President, […]

2016 Bubblyfest by the Sea to Be Held October 6-8

2016 Bubblyfest by the Sea to Be Held October 6-8

America’s only annual Champagne and sparkling wine festival will include more than 60 world-class producers and a host of new events – all set among California’s most breathtaking coastal locales. Tickets are now available. May 26, 2016 (Avila Beach, California) – BUBBLYFEST is proud to announce its annual BUBBLYFEST By The Sea will be held October […]

Beverage Trade Network Announces International Bulk Wine and Spirits Show in 2017

Beverage Trade Network Announces International Bulk Wine and Spirits Show in 2017

Beverage Trade Network is pleased to announce the launch of the International Bulk Wine and Spirits Show (IBWSS) in San Francisco on July 26-27, 2017. IBWSS will give supermarkets, retailers, restaurants, wineries, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. In addition to a […]

Elkhart Plastics, Inc. Hires Cullen Jones as Director of New Product Development

Elkhart Plastics, Inc. Hires Cullen Jones as Director of New Product Development

ELKHART, IN – Elkhart Plastics Inc. (EPI) is pleased to announce the hiring of Cullen Jones to the newly created position of Director of New Product Development. Jones previously worked for EPI from 2005 to 2010 when it operated as Promens North America. Working with the entire EPI team to create innovative products, solve customer […]

Four Separate Vintages of Pinot Noir Fermenting Now at Columbia Gorge Winery

Four Separate Vintages of Pinot Noir Fermenting Now at Columbia Gorge Winery

Rare opportunity to Witness Crush over Memorial Day Weekend UNDERWOOD, WASHINGTON – May 25, 2016 – White Salmon Vineyard is currently fermenting four vintages of Pinot Noir from their Estate Vineyard on Underwood Mountain. The vintages, dating back to 2010, have been frozen for preservation by Brehm Vineyards. The traditional Harvest/Crush season runs August through October […]

Longoria Pinot Noir Chosen to Represent California At Global Wine Event

Longoria Pinot Noir Chosen to Represent California At Global Wine Event

VINEXPO Hong Kong Features Invitation Only Event Highlighting “California Style” Lompoc, CA—Richard Longoria Wines announces that its flagship wine, 2013 Pinot Noir, Fe Ciega Vineyard, has been chosen to be one of twelve wines to represent California at VINEXPO in Hong Kong May 24-26th.  A two hour tasting titled “California Style” (#CAWINESTYLE) will be presented on […]

Spotlights

Environmentally Conscientious BPSGLASS Brings Glass Expertise to California Wine Market

Environmentally Conscientious BPSGLASS Brings Glass Expertise to California Wine Market

BPSGLASS, a second-generation family business, is poised to launch operations in California, bringing with it fifty-eight years of expertise and dominance in the South American alcohol beverage marketplace, plus all the knowledge on the Chilean Wine Industry. BPSGLASS began by manufacturing Spirits bottles in Chile and distributing in the region, creating a Partnership with CRISTORO […]

Relationship Building/Sponsorship Opportunities Highlighted at 9th Annual Wine Bloggers Conference in Lodi

Relationship Building/Sponsorship Opportunities Highlighted at 9th Annual Wine Bloggers Conference in Lodi

You have exactly five minutes to tell a table of influential wine writers why your brand is the hottest thing to hit the market since Instagram. Your message must be clear, concise and captivating because you know it will end up online, representing you and your winery to the world, within minutes. How did you […]

Maverick: Raising the Bar on Capsule Production for the Beverage Industry Since 1992

Maverick: Raising the Bar on Capsule Production for the Beverage Industry Since 1992

In 1992, Maverick Enterprises, Inc. was founded with the goal to domestically produce capsules for the wine industry in the United States with nothing, but the best quality on the market. Proposition 65, the Safe Drinking Water and Toxic Enforcement Act, had banned the use of lead in all capsule products, so the wine industry […]

Concrete NuBarrel™ – Superior Quality, Control and Durability for Contemporary Winemaking in a Competitive World

Concrete NuBarrel™ – Superior Quality, Control and Durability for Contemporary Winemaking in a Competitive World

Steve Rosenblatt, CEO of Sonoma Cast Stone, the manufacturers of Concrete NuBarrel™, is on a mission to demonstrate the superiority of his product over oak barrels in an industry steeped in tradition. He appears to be succeeding. “Concrete has become the darling of high-end wines everywhere,” In Europe Rosenblatt attests, upwards of 80 percent of […]

AMCOR Flexibles: Providing Tin Capsule Solutions to Global Wine Brands for More Than 150 Years

AMCOR Flexibles: Providing Tin Capsule Solutions to Global Wine Brands for More Than 150 Years

From the famous wine producers of Bordeaux and Burgundy to contemporary brands throughout North America, AMCOR has been the premier producer of high-quality tin capsule solutions for more than 150 years. AMCOR’s historic St. Seurin-sur-I’Isle plant in southwestern France continues to be the major site for the company’s state-of-the-art, customized, tin capsule production. AMCOR prides […]

DELLA TOFFOLA USA: Delivering Excellence in Equipment and Service for Wineries and Breweries of All Shapes and Sizes

DELLA TOFFOLA USA: Delivering Excellence in Equipment and Service for Wineries and Breweries of All Shapes and Sizes

DELLA TOFFOLA, the Italian-based producer of beverage equipment and technologies for more than 55 years, has established itself as a leader in the U.S. wine, brewing, and international beverage markets. Founded in the 1960’s by Giacomo Della Toffola, the company began by developing some of the first horizontal stainless steel presses and crushers in northern […]

Afternoon Brief

Afternoon Brief May 27

Afternoon Brief May 27

North Coast Marijuana Growers Fear a Takeover by ‘Big Alcohol’: For the Humboldt farmers, Sonoma County’s subterranean tasting rooms and Tuscan affectations offered a glimpse into a rarefied realm of legal intoxicants…

By May 27, 2016 0 Comments Read More →
Afternoon Brief May 26

Afternoon Brief May 26

Experts: Smaller 2016 Crop May Increase ‘Buyer Fatigue’ from High Grape, Wine Prices: The consumers’ thirst for better-quality wine continues to deepen, but the diminishing North Coast supply of grapes and wine may mean less of the growth in higher-end brands will be coming from the region, market experts told a gathering of industry professionals in Napa on May 25 …

By May 26, 2016 0 Comments Read More →
Afternoon Brief May 25

Afternoon Brief May 25

Liquor Wholesaler and Three Employees Indicted for $9 Million Scheme to Smuggle Liquor from Maryland to New York: Baltimore, Maryland – A federal grand jury indicted Republic National Distribution Company, LLC, and its employees …

By May 25, 2016 0 Comments Read More →
Afternoon Brief, May 24

Afternoon Brief, May 24

Sea Change Coming to California Winegrape Landscape: If you asked typical American wine consumers where most winegrapes in the U.S. are grown, they would almost certainly say California, as the state produces about 90% of the nation’s total…

By May 24, 2016 0 Comments Read More →
Afternoon Brief, May 23

Afternoon Brief, May 23

Baghera Wine Auction Hit by Counterfeit Fears: An auction of nearly 1,500 wines from Burgundy’s exclusive Domaine de la Romanée-Conti estate has been overshadowed by concerns raised over the authenticity of a small number of wines sourced for the sale…

By May 23, 2016 0 Comments Read More →
Afternoon Brief May 20

Afternoon Brief May 20

Napa Targeting Virtual Wineries?: Some people who own virtual wineries report that the District Attorneys Office has recently been aggressively pursuing them for offering tastings in their homes or businesses without permits …

By May 20, 2016 0 Comments Read More →
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