Sales & Marketing

The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine...

Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear,...

There has been a boon in wine investment companies in the United States, with California leading the way. By Jeff Siegel Over the past couple of...

Sessions explored channels for improved customer communication and audience interaction.  By Alexandra Russell   The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was...

As has become a January  tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination...

If a rising tide floats all boats, then a shrinking tide does the opposite. By Jeff Siegel This year’s Silicon Valley Bank (SVB) state of the...

By Laura Ness   You have to admire the gumption of a newly married, fresh out of college woman, who tells her rodeo cowboy husband as...

By Elizabeth Hans McCrone A plethora of adjectives have been used to describe Elizabeth “E” Slater, owner of In-Short Direct Marketing, a premier, coast-to-coast, wine...

With prices of Champagne and white Burgundy remaining strong, lesser known wine regions, such as Sicily and the Maremma, will gain more attention in...

In 2022, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important...

DTC Expert Alex Koral reviews 2022 developments in the arena and looks to the future of wine shipping.   Wine Industry Advisor is lucky to count...

Despite several legal setbacks over the past year or two, there seems to be reason for optimism in the DTC realm, yes? Maybe not. By...

Usually during the holidays, even the most-tightfisted among us tend to unclench. But this year, things may be different. By Kathleen Willcox  How are wine sales...

This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...

The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake...