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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Tracking the Impact of the Coronavirus on the 3-Tier Market

The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward...

How Can the Wine Industry Deal with the Havoc Caused by...

These are unprecedented times - but there are ways in which restaurants, bars and the rest of the wine world can work to improve...

What Sommeliers Look for While Buying Wines

Target the final funnel in the supply chain, the one who is responsible for the wine lists While stocking their wine cellars & bar inventories,...

Turning the Tables on Meridith May

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

Facing the Headwinds and Forging a Path Forward for Wine

This isn't breaking news..the wine industry is feeling headwinds that we haven't dealt with in a while. You can't go more than a few...

What Do Wine, Spirits and Beer Distributors Really Want?

Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal. The article outlines the...

Turning the Tables on Tom Wark

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the...

Depletion: Why and How to Build Your Brand Around It

“Making wine is an art NOT a Business. Be an artist at that time and produce the best art. Selling wine is a business...

Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...

As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...

AVA Update: What Makes Wine from the Santa Lucia Highlands Distinctive?

by Andrew Chalk When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s...

Time for an Annual Review Meeting with Your Distributor

11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor. For the purposes of achieving...

How to Call on National Retail Chain Accounts

What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets,...

AVA Update: SLO to Be Recognized

by Andrew Chalk Ask the American wine consumer to describe San Luis Obispo wine and they will likely tell you about the Paso Robles AVA,...

Turning the Tables on Eric Degerman

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

How Can Wine Suppliers Support Their Restaurant Customers During the Holiday...

The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...