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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Opinion: Natural Winemaking Is the Most Natural Thing

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Hands off those vines, hands off those wines—what comes naturally should be respected —Randy Caparoso I love natural style wines. In fact, I'm partial to them,...

Turning the Tables on Deborah Parker Wong

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

Nothing Wrong with Hot Climate Winegrowing

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Some of the best wines of the Old and New World are produced in hot climate regions. —Randy Caparoso I once attended a Hospice du Rhône...

In Defense of Terroir

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—Randy Caparoso Does wine-related terroir exist anymore? This is a valid question, even if a silly one. Of course, terroir exists. If it doesn’t, entire belief...

The Role of Beverage Cans in the Winery Industry

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While glass bottles remain the primary packaging medium in wineries, beverage cans have been rising in popularity at a fast pace among consumers. A...

Redefining the Definition of Balanced Wine

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And eliminating high-alcohol cancel culture —Randy Caparoso Talking about “balanced wine” used to be perfectly acceptable—until about ten years ago, when the term suddenly became politicized....

Effects of Umami in Wines and Foods

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What is umami and why should wine lovers care? Haven't foods and wines become complicated enough without having to understand one more odd sounding...

Turning the Tables on Anatoli Levine

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know,...

Progress of Terroir-Focused Lodi Wines

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Terroir is a French term that entails the natural environmental factors, such as climate, soil, topography, aspect, elevation, latitude, etc., that have a direct...

How Wineries Can Capitalize on Clubhouse

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Imagine being in the same room with Adam Grant, Edward Snowden, and Brittany Kaiserto discuss topics about digital privacy; you can “raise your hand”...

Turning the Tables on Marcy Gordon

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MARCY GORDON is a freelance wine and travel writer. Her work has appeared in a variety of publications including Wine Enthusiast, San Francisco Chronicle, Sonoma Magazine, The California Travel Guide, and Forbes Travel Guide...

Understanding Fulfillment Houses Is Key to Regulating DtC Shipping 

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Direct-to-consumer (DtC) alcohol shipping compliance is a complex network of moving parts, many of which are, by design, hidden from the public...

Turning the Tables on Alder Yarrow

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San Francisco Magazine has called Alder Yarrow “The Wine World’s Brightest Cyberstar” and he is widely accepted as a pioneer of wine blogging...

Rebuilding Wine Sales in the Wake of a Pandemic 

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Across the country, masks are coming off. Businesses are re-opening. Wine lovers are planning vacations...

Sticker Shock: Understanding Rising Replacement Costs in Winery Insurance

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With the rash of recent wildfires, not surprisingly, there has been a renewed focus on the part of winery owners in risk mitigation, as well as comprehensive insurance coverage...