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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

WineAmerica: A Post-Election Washington Retreat (and Treat)

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As the 112th Congress winds down, WineAmerica is currently tracking a few pieces of legislation that are making their way through the process. By Jim...

Green in a Sea of Red: Winery Sales Are a Continuing...

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Although the market is currently uncertain, demand for high-quality winery and vineyard properties continues to exceed the supply. By Katherine Philippakis and Matthew Lewis The U.S....

Bouncing Back: Napa Valley Tourism Remains Strong Thanks to the Region’s...

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The Napa Valley Ag Preserve Protects Working Landscapes and Attracts Visitors from Across the Globe By Brian Russell Despite the devastating wildfires that recently rocked the...

Expert Editorial: How Automation Is Transforming Our 8,000-Year-Old Industry

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New technology is helping wineries prepare for the unexpected, from preventable human error to wildfires, droughts and beyond. By Keith Chambers  For generations, winemakers around the...

Let the Music Play: Proper Licensing Lets You Entertain Your Guests...

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To use music as part of any business enterprise, a license is required. But who to pay, how to pay — and how much...

Expert Editorial: The Changing Face of the Beverage Alcohol Industry

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The beverage alcohol market is changing rapidly. Marketers must keep pace. By Maria Pearman The beverage alcohol industry is in a state of vast disruption, and...

Winterization: How to Organize Vineyard Maintenance Tasks Leading into Your Next...

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As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy.  By Bryan Christiansen The vineyard cycle is split into...

Know Your Numbers: Econometric Modeling in Wine Pricing and Inventory Decision...

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Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment. By Nathan Hart A data-driven decision...

WineAmerica: What’s Wine Worth? $276 Billion

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The 2022 Wine Industry Economic Study reveals the true, deep impact of the wine industry on the larger U.S. economy. By Jim Trezise Wine is many...

WineAmerica: Upcoming Legislation Will Directly Impact Wine Industry

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Wine is one of the most heavily regulated products on both federal and state levels — and the regulatory environments change frequently, so vigilance...

Expert Editorial: How Real-Time Data Is Advancing the Winemaking Process

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With fast evolving technology and fermentation monitoring in wine, we are about to witness a revolution that will take this industry to a new...

Expert Editorial: Improve Wine Quality with Cleaning and Passivation of Stainless...

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To maintain desired neutrality, stainless steel tanks must be properly cleaned. This is one job best left to the professionals. By the Astro Pak team For...

Expert Editorial: Try Non-chemical Algae Suppression for Winery Reclamation Waters

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Viticulturists and vineyard owners need to understand how harmful algae blooms can impact their business and how they can implement best practices to solve...

Expert Editorial: Protecting Your Artificial Intelligence Innovations

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Many in the wine business are wondering how to properly protect their AI innovations. A few tried-and-true routes to safety include patents, copyrights and...

WineAmerica: The Value of Associations

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Associations bring people together, create consensus, communicate with key constituencies, improve the business climate and grow the industry. By Jim Trezise A Finger Lakes winery owner...
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