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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Turning the Tables on Tim Fish

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TIM FISH joined Wine Spectator’s Napa office in 2001 and has been a senior editor since 2013. He is lead taster for the wines of Oregon and Washington, California Rhône-style reds and Zinfandels, and U.S sparkling wines...

Winery Wildfires: How Record Wildfires Are Impacting Wineries Today

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The events of recent years have truly tested the resilience of wineries. Wildfires dominating headlines in wine country since 2017 were interrupted briefly by the start of the COVID-19 pandemic, only to return again – and with a record-breaking vengeance...

Turning the Tables on Katie Kelly Bell 

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Katie has been chasing wine, food and travel stories for over 16 years. From the vineyards of New Zealand to the press houses of Champagne, she’s met a world of fascinating people who have stories to share...

Wineries, Now Is the Time to Succeed in Ecommerce

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You've seen the headlines by now. Online share of the $120 billion US alcohol sales market will grow from 5% to 20% within 5 years...

Terroir? Starting a Dialogue Between the Cannabis and Wine Industries

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What Is Terroir? As a wine-grape grower, winemaker and Humboldt born native, I have a more than passing interest in the idea of terroir. For...

Turning the Tables on Elizabeth Schneider

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Elizabeth Schneider is author of “Wine for Normal People: A Guide for Real People who Like Wine but not the Snobbery that Goes with It (Chronicle 2019),” which was acclaimed by Oprah Magazine, Fortune, Forbes, the New York Post and more...

Planning a Virtual Wine & Food Pairing for the Chinese New...

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by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

The Intersection of Creativity and Technology: How We at Charles Krug...

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by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership...

Winemaking and Cellar Practices Streamlined Through Groundbreaking Software-as-a-Service Technology

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Intuitive. Scalable. Accurate. Flexible. Innovative. These are just a handful of adjectives from extremely happy wine industry clients that now use vintrace, a cloud-based winery...

Why a Leading Central Coast Vineyard Is Transitioning to Organic Production

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The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines once implemented in their vineyards...

Why Are Generation Dates Not Consistent?

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Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

Turning the Tables on Christopher Sawyer

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Christopher Sawyer is an internationally-renowned sommelier, wine judge, consultant, wine journalist and public speaker...

The Results Are In! The Annual Email Benchmark Report

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Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...

Turning the Tables on James Melendez

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JAMES MELENDEZ is based in San Francisco, California. He received bachelor's degree in Political Science with an emphasis in International Relations and Group Politics from The University of New Mexico, and he has completed a graduate degree in Philanthropy and Development from St. Mary's University of Minnesota...

Leveraging IoT for the Wine Process

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You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday...