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Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Show Up, Stand Up, Speak Up: WineAmerica National Policy Conference 2022

For the first time in three years, WineAmerica representatives recently met with Congressional Representatives from around the country to discuss the wine industry’s legislative...

Best Practices for Text Marketing in the Wine Industry

2021 was a banner year for wineries that sell directly to consumers.  Twenty-nine percent of wine marketers reported their best year ever on the strength...

Navigating the Wine Industry’s Property Insurance Conundrum

—Expert Editorial by Alexis Sinclair is special counsel at Farella Braun + Martel Property insurance is both a prudent choice by a business, as well...

Turning Holiday Gift Memberships into Loyal Club Members

How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an...

Wildfires Threaten to Upend Crop Insurance

California wildfires are threatening to upend crop insurance for vineyards as smoke threatens grape production in another record-breaking wildfire year in the U.S. —Jack Roudebush,...

Experts Answer—State of the Wine Industry

This Expert Q & A features Brian Clements, vice president and partner of Turrentine Brokerage, and Dale Stratton, president of Wine Market Council, both...

Winemaking Barrel Trial: Free SO2 & Potential Wine Quality Impacts

Barrel-by-barrel sampling of free SO2 can potentially help winemakers prevent unnecessary and expensive barrel downgrades. —David Sommer, CTO, BarrelWise Technologies Free sulfur dioxide (SO2) is unique amongst...

Artificial Intelligence in the Vineyard

Adopting this new vineyard technology is critical to the California grape industry. —Tom Shapland, PhD, CEO and cofounder of Tule Technologies Anything humans can observe with...

How to Boost Wine Club Membership

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An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

The Role of Beverage Cans in the Winery Industry

While glass bottles remain the primary packaging medium in wineries, beverage cans have been rising in popularity at a fast pace among consumers. A...

How Wineries Can Capitalize on Clubhouse

Imagine being in the same room with Adam Grant, Edward Snowden, and Brittany Kaiserto discuss topics about digital privacy; you can “raise your hand”...

Rebuilding Wine Sales in the Wake of a Pandemic 

Across the country, masks are coming off. Businesses are re-opening. Wine lovers are planning vacations...

Sticker Shock: Understanding Rising Replacement Costs in Winery Insurance

With the rash of recent wildfires, not surprisingly, there has been a renewed focus on the part of winery owners in risk mitigation, as well as comprehensive insurance coverage...

Earth Day and Wine Country’s Regeneration

Almost four years after the devastating California firestorms, which started in Napa’s Atlas Peak wine country area, we witness our planet’s regeneration without our interference...

Winery Wildfires: How Record Wildfires Are Impacting Wineries Today

The events of recent years have truly tested the resilience of wineries. Wildfires dominating headlines in wine country since 2017 were interrupted briefly by the start of the COVID-19 pandemic, only to return again – and with a record-breaking vengeance...