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We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still allows consumers to intimately connect with the product.
Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event planning can be an additional fun and profitable distribution approach.
By Chris Sawyer When the annual International Sauvignon Blanc Day (aka #sauvblancday via social media) takes place on Friday, May 3, there so many so...
Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.
By Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.
Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very...