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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Turning the Tables on Ray Fister

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By Carl Giavanti, Carl Giavanti Consulting "Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. We hope you'll discover more about the wine...

Turning the Tables on Brianne Cohen

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Brianne Cohen is the principal in a new lifestyle brand and business based out of Los Angeles, California. She has been producing events and weddings for over 10 years...

The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...

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Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

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This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

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COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Five Months In – What We Have Learned

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Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...

Turning the Tables on Dorothy J. Gaiter and John Brecher

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Turning the Tables on Dorothy J. Gaiter and John Brecher: Dorothy J. Gaiter and John Brecher conceived and wrote The Wall Street Journal’s weekly wine column, “Tastings,” from 1998 to 2010...

Selling Wine, Beer, and Spirits in America

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I spent years in sales and building my brand before starting Beverage Trade Network, trade shows and our media business. My first brand was...

The Secret to Building a Successful Wine Club

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The Secret to Building a Successful Wine Club: Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success...

Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae...

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Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read that they want more journalists to publish on the topic of racism, I immediately contacted several black people I knew in winemaking and viticulture...

How to Build Your Online Presence to Drive Your Delivery &...

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These 17 tips will help you in building your online presence and how one can drive their delivery and curbside sales. 1. Define your USP...

Turning the Tables on Randy Smith

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Turning the Tables on Randy Smith: Randy Smith is the man behind The Wine Write. Randy grew up in the Mississippi Delta many years ago with not a vineyard in sight...

The Future of Virtual Wine Tourism

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The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

Turning the Tables on Amy Glynn

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"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

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Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...