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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Winemaking Barrel Trial: Free SO2 & Potential Wine Quality Impacts

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Barrel-by-barrel sampling of free SO2 can potentially help winemakers prevent unnecessary and expensive barrel downgrades. —David Sommer, CTO, BarrelWise Technologies Free sulfur dioxide (SO2) is unique amongst...

Artificial Intelligence in the Vineyard

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Adopting this new vineyard technology is critical to the California grape industry. —Tom Shapland, PhD, CEO and cofounder of Tule Technologies Anything humans can observe with...

How to Boost Wine Club Membership

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An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

The Role of Beverage Cans in the Winery Industry

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While glass bottles remain the primary packaging medium in wineries, beverage cans have been rising in popularity at a fast pace among consumers. A...

How Wineries Can Capitalize on Clubhouse

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Imagine being in the same room with Adam Grant, Edward Snowden, and Brittany Kaiserto discuss topics about digital privacy; you can “raise your hand”...

Rebuilding Wine Sales in the Wake of a Pandemic 

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Across the country, masks are coming off. Businesses are re-opening. Wine lovers are planning vacations...

Sticker Shock: Understanding Rising Replacement Costs in Winery Insurance

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With the rash of recent wildfires, not surprisingly, there has been a renewed focus on the part of winery owners in risk mitigation, as well as comprehensive insurance coverage...

Earth Day and Wine Country’s Regeneration

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Almost four years after the devastating California firestorms, which started in Napa’s Atlas Peak wine country area, we witness our planet’s regeneration without our interference...

Winery Wildfires: How Record Wildfires Are Impacting Wineries Today

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The events of recent years have truly tested the resilience of wineries. Wildfires dominating headlines in wine country since 2017 were interrupted briefly by the start of the COVID-19 pandemic, only to return again – and with a record-breaking vengeance...

Wineries, Now Is the Time to Succeed in Ecommerce

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You've seen the headlines by now. Online share of the $120 billion US alcohol sales market will grow from 5% to 20% within 5 years...

Terroir? Starting a Dialogue Between the Cannabis and Wine Industries

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What Is Terroir? As a wine-grape grower, winemaker and Humboldt born native, I have a more than passing interest in the idea of terroir. For...

Planning a Virtual Wine & Food Pairing for the Chinese New...

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by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

The Intersection of Creativity and Technology: How We at Charles Krug...

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by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership...

Winemaking and Cellar Practices Streamlined Through Groundbreaking Software-as-a-Service Technology

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Intuitive. Scalable. Accurate. Flexible. Innovative. These are just a handful of adjectives from extremely happy wine industry clients that now use vintrace, a cloud-based winery...

Why a Leading Central Coast Vineyard Is Transitioning to Organic Production

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The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines once implemented in their vineyards...