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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact [email protected] with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

How Can Wine Suppliers Support Their Restaurant Customers During the Holiday...

The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...

Turning the Tables on Karen MacNeil

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Turning the Tables on Erin James

“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.

How Branding Can Enhance Wine Tourism

Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first pinot noir grapes would come to serve as the epicenter of a region with a world-class reputation for high quality, pastoral landscapes and intimate, small-scale production

Turning the Tables on Allison Levine

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the...

Modernizing Your Wine Club

Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their data, and they expect that in return for the information they provide, their lives and experiences with retailers are going to be simpler and more predictive.

Turning the Tables on Melanie Ofenloch (Dallas Wine Chick)

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about wine writers you know, and learn about many others.

Harvest in Compliance with California’s Changing Overtime Laws

Harvest season is the time of year when every winegrower’s attention turns primarily to the grapes themselves. For modern winegrowers doing business in California, attention must also be paid to your workforce and compliance with California’s changing and complex overtime laws.

Wine, Widgets & Website Accessibility

Like most businesses today, wineries are grappling with making their websites accessible to users with disabilities. Plaintiffs and their attorneys continue to target the...

Your Brand Needs to Be Judged

Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I...