Home Wine Business Editorial

Wine Business Editorial

Asking for Testimonials

Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity...

Should Tasting Fees Be Waived with Purchase?

I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase...

Turning the Tables on Erin James

“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Adoption of Innovative Winemaking Method Continues Advancement of Catoctin Breeze Wines

Catoctin Breeze Vineyard is settled in the hills along Route 15 in western Maryland, a few miles north of Frederick and in the vicinity of Camp David.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.

Upcoming Seminar Highlights Legal Challenges Facing Wine Industry in 2020

“If all of the brokers and analysts are correct, we’re heading into another tough cycle for our wine industry,” predicts George Christie, President and CEO of the Healdsburg, CA based Wine Industry Network (WIN). “Tough times affect everyone. But the ones that remain the most unscathed are those trying to stay ahead of the issues and become as educated as possible.”

Why Should Customers Buy Your Wine?

If you can’t answer that question, selling becomes much harder. While reading through lots of journals, articles and online information about sales and customer service,...

Arming the Wine Industry for the Challenges of Today and Tomorrow

Challenges are looming for the wine industry on multiple fronts; overall growth is flattening, new generations have a different relationship to alcohol, climate change and wildfires complicate winemaking, while the labor market affected by immigration and cannabis is becoming increasingly competitive.

Saini Farms: Where Family Roots Run Deep

Third generation grape grower, John Saini and his sons, Brian and Mike, of Saini Farms, wear their farming hearts humbly on their sleeves. There’s little doubt they spend their lives tending to 300 acres of land that has been a precious part of the family, going back to 1917...

It’s Not Enough to Be Good Enough

Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….” It made a big impression on me. 99% seems to...

Wineries Share Their Point-of-Sale System Priorities and Experiences

Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery personnel and the electronic retail and data system that supports their efforts.

Crafting a Digital Marketing Scorecard for the US Wine Industry

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Too Many Discounts Lessen the Worth of Your Wine

I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used...

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

Using WiFi to Amplify Your Winery’s Marketing Strategy

Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base.