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Wine Business Editorial

First CIA Wine Management Master’s Degree Students Graduate to Abysmal Job...

First CIA Wine Management Master’s Degree Students Graduate to Abysmal Job Market: The class of 2020 not only got ripped off by not having proms, senior skip days, college visits and graduation ceremonies, but now the graduates cannot find jobs…in just about any field of study...

Interview with John Hinman: Pending ABC Emergency Order Puts Alcohol License...

“They will be able to shut down a licensee after a hearing on a five days notice,” says John Hinman, founding partner of Hinman...

The First Wineries Re-Opened This Weekend, but Restrictions Still Present a...

Wise Villa Winery became one of the first wineries to reopen nationally, with a few states beginning to remove their stay-at-home orders and allow customers back inside albeit without tastings. 

Turning the Tables on Amy Glynn

"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.

Sonoma Wineries Are Itching to Open Up Their Doors and Invite...

The shelter-in-place order has been hard on wineries that rely on tasting room and on-premise sales as well as their front line allies, tasting room staff and waiters, who have been out of a job...

Should Your Winery Engage a PR Agency to Amplify Its Message?

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...

A New Chapter for Virginia Sparkling Wines

Virginia’s first all-round custom sparkling wine facility will soon offer traditional method sparkling production services to Virginia wineries, their point of sale clients, and consumers. A graduate of Virginia Sparkling Company logoEngland’s Plumpton College, Elliott Watkins, will oversee operations at the Virginia Sparkling Company (VSC), an adjunct of his family’s Veritas and Flying Fox operations...

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

What Are the Top Ten Free Online Wine Education Options?

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Pandemic Ecommerce Tactics for Wineries to Implement Now

Plus strategies to set up for sustainable ecommerce success In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to...

How to Market Your Wine Before It’s Bottled

Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Off-Premise Wine Sales Boom Weakening

The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in...

Turning the Tables on Howard Hewitt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In.

Wine Lovers Now Get All the Information They Want – Instantly

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Where Will Wine Sales Come from Next Month?

Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have...