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Wine Business Editorial

Gathering the Sonoma Wine Industry After the Fires

The Kincade Fire struck the Geysers in northern Sonoma County two years and two weeks after the Tubbs fire started in Calistoga. The two fires were both blown southwest by high winds. While the Tubbs fire moved into populated Santa Rosa, the Kincade Fire threatened agricultural areas belonging to winegrowers and wineries.

Groundbreaking Production Software Enhances Winery Efficiency and Bottom Line

She set out to create a platform that would transform how winemakers worked through the production process, but it had to be mobile-friendly, intuitive and flexible as well as easy to learn.

ConeTech Builds on Core Expertise to Solve for the Increasing Problem...

ConeTech Builds on Core Expertise to Solve for the Increasing Problem of Smoke Taint in Wine: For a company built on removing alcohol from wine, the focus over the past decade for ConeTech, a member of Advanced Beverage Technologies (ABT) family of companies, has been on innovation and other ways to use its equipment and expertise.

Five Award Winning Innovations for the Wine Industry

Five Award Winning Innovations for the Wine Industry - Innovation often happens when a new or growing problem needs to be addressed, but sometimes it happens just because someone brings a new perspective and imagination to the industry.

Alternatives to SO2 in Winemaking; Bio-Protection & Its Role in Lowering...

Alternatives to SO2 in Winemaking; Bio-Protection & its Role in Lowering Sulfite Content: Arthur O’Connor’s familiarity with sulfites includes more than his use of them while working for wineries in Argentina, Australia, Spain and the United States.

Connecting with Guests

Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people...

Turning the Tables on Eric Degerman

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Wineries Back to Business After Kincade Fire and Encouraging Visitors to...

Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They invited the public to come see what they lost but also what they had not. The wines were good, the spirits were up, and everyone was safe.

Time v Patience / Patience v Time and the Adult Beverage...

We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...

The Art of Premium Pricing

Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing...

Tactics and Techniques Designed to Drive Demand for Your Brand

Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.

Mitigating for Smoke Exposure and Returning Value to Tainted Wine

Mitigating for Smoke Exposure and Returning Value to Tainted Wine: That wildfires have become an annual summer ritual comes as no surprise to anyone. Not only are the numbers increasing – in 2017, there were 71,499 wildfires, compared to 65,575 wildfires in the same period in 2016, according to the National Interagency Fire Center

What Is Customer Service?

After having some customer service problems with large and small companies of late, I thought it would be a good idea to write a...

What to Expect When Cal Expo Hosts the Unified Wine &...

What to Expect When Cal Expo Hosts Unified Wine & Grape Symposium for 2020: With the move to the Cal Expo for the 2020 Unified Wine & Grape Symposium (UW&GS), both attendees and exhibitors might have questions about what to expect.  What will be different, how does the facility impact how the trade show is presented, and are there changes to the programming? What is the situation with lodging and transportation?