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Wine Business Editorial

Making First Impressions with Secondary Packaging

Presentation packaging has many forms and their structure is as important as their design...

East Coast Wineries Crafting a Niche in the Vermouth Market

While the advent of craft, low volume contemporary Left Coast vermouth production dates to Andrew Quady's 1998 launch of VYA, its Right Coast rise by wineries originates in 2013 from New York's Channing Daughters initiating its VerVino line with several others south to Virginia, west to Wisconsin, and north to Vermont joining since....

Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies

Day two of Wine Industry Network's Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery...

Pandemic Forces Change in Wineries’ Wholesale Strategy 

Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights into consumer and brand research and data...

Turning the Tables on Allen Meadows

Allen Meadows’ Burghound.com was the first of its kind to offer specialized, and more importantly, exhaustive coverage of a specific wine region/grape and pioneered the on-line format...

WIN Insiders with Benson Marketing Group: Sarah Jones-Gillihan

Wine Industry Network continues to explore virtual tastings and experiences catered to wine industry professionals...

Wine Industry Embracing Technology and Innovation to Drive Sales

There will be numerous changes that history will associate with 2020. For those involved in the wine industry, maybe the one that will best define the year is pivoting, adjusting on the fly to the additional ways to effectively do business...

Introducing The Independent Distributor Network: WIN Insiders with David Browne, V.P....

This edition of Wine Industry Network’s Insider Series focuses on the launch of the Independent Distributor Network (IDN). The newly launched organization was established to...

COVID-19 Restrictions Pushes East Coast Wineries Toward Reservation-Only Business Model

With tasting rooms and most wholesale accounts closed, wineries up and down the East Coast limped along early the COVID-19 pandemic, surviving on some combination of wine clubs, online sales, and curbside pickup through the slower spring months...

Learning & Tips in Wines Product Development

by Ana Ferreira The new social and economic environment created by Covid-19 is accelerating dramatic changes on what and how consumers buy. The habits of...

Living Large: Supersizing Barrels for a Subtler Impact

The two standard sizes for wine barrels, 225 liter/59 gallon barrels, also called a barrique bordeleaise, and its Burgundy counterpart, 228L/60 gallons, have been with us for centuries, and are not about to go out of style any time soon...

Turning the Tables on Brianne Cohen

Brianne Cohen is the principal in a new lifestyle brand and business based out of Los Angeles, California. She has been producing events and weddings for over 10 years...

WIN Insiders with WineAmerica’s Michael Kaiser

In this interview (video above), we talk with Michael Kaiser, Vice President of Government Affairs / WineAmerica, a grassroots advocacy organization for the American Wine Industry and the only national wine industry trade association based out of DC...

The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow...

Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...