Kathleen Willcox, Author at Wine Industry Advisor

Author Archive:

Kathleen Willcox

Kathleen Willcox writes about wine, food and culture from her home in Saratoga Springs, N.Y. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Liquor.com and many other publications. Kathleen also co-authored a book called Hudson Valley Wine: A History of Taste & Terroir, which was published in 2017. Follow her wine explorations on Instagram at @kathleenwillcox

Featured Technology Viticulture Wine Industry Articles Winemaking

Precision Viticulture’s Recipe: Art + Observation + Technology (But Not Always)

November 1, 2024

Winegrowers are drilling down to create optimal soil and circumstances. By Kathleen Willcox Winemaking has always been a marriage — or, at times, a compromise — between art and science. In recent...

People,Cheers,Celebration,Toast,Happiness,Togetherness,Concept

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The Astounding Impact of Come Over October: Demanding Attention and Opening Minds

October 28, 2024

Come Over October Is Driving Wine Conversations — And Sales By Kathleen Willcox Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social...

The,Waitress,Was,Pouring,A,Glass,Of,Wine

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Face to Face: In-Market Events Are Now Essential for DTC Sales

October 9, 2024

In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox Selling wine through a third party — typically either a store or a restaurant — is...

Featured Sales & Marketing Wine Industry Articles Winemaking

Embracing the Future: Unlocking Opportunities with Low and No Alcohol Wines

September 11, 2024

Could the no and low movement save the wine industry? By Kathleen Willcox The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....

Vintners,Talking,On,Platform,In,Winery,Cellar

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Without a Proper Marketing Council, These Wineries Have Gotten Creative

August 16, 2024

There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...

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Wine Industry Network Founder George Christie Presented with Innovator’s Award

May 28, 2024

Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction By Kathleen Willcox Innovation is a cousin...

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Wine and Basketball: Brands Partner with the NBA and WNBA to Attract New Fans

May 15, 2024

Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox The business of selling anything, from widgets to wine, to a younger generation often requires...

Close,Up,Of,Hands,Of,Young,Sommelier,Presenting,A,Bottle

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Boosting Brands: How to Grow (and Retain) Sales

April 29, 2024

Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you need to retain your customer. The link between...

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Great North West: Washington Wine Thrives as Other Regions Struggle

April 1, 2024

How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox There’s always that one person who manages to look like a model in every picture while everyone else...

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Winning Outreach: Wine Marketing Awards Seek to Inspire and Inform

March 4, 2024

Nominations close March 15 for these revived honors. By Kathleen Willcox Awards are generally designed to recognize and reward excellence, innovation and creativity. The Wine Marketing Awards...