Kathleen Willcox
Kathleen Willcox writes about wine, food and culture from her home in Saratoga Springs, N.Y. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Liquor.com and many other publications. Kathleen also co-authored a book called Hudson Valley Wine: A History of Taste & Terroir, which was published in 2017. Follow her wine explorations on Instagram at @kathleenwillcox
Great North West: Washington Wine Thrives as Other Regions Struggle
How is the Evergreen State beating the odds in a challenging marketplace?
By Kathleen Willcox
There’s always that one person who manages to look like a...
Winning Outreach: Wine Marketing Awards Seek to Inspire and Inform
Nominations close March 15 for these revived honors.
By Kathleen Willcox
Awards are generally designed to recognize and reward excellence, innovation and creativity. The Wine Marketing...
Win Win Wine: How to Build and Broadcast an Authentic Wine-Charity...
Demonstrating that a nonprofit is everything it seems to be, and establishing
just how much support a winery is giving to its cause, is...
Wine’s Most Inspiring People 2024: Sam Parra — Elevating the Latinx...
By Kathleen Willcox
For decades, the Venn Diagram intersection of the Latinx and the wine communities happened solely in the vineyard. Slowly but surely, that’s...
Wine’s Most inspiring People 2024: Aaron Lieberman — Walking the Wine...
By Kathleen Willcox
As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance...
Wine’s Most Inspiring People 2024: Deborah Brenner — Making the Wine...
By Kathleen Willcox
Deborah Brenner built her career on creating spaces for and celebrating women in places where, while they weren’t necessarily unwelcome, they certainly...
Wine’s Most Inspiring People 2024: Duff Bevill — Propelling Sustainability in...
By Kathleen Willcox
Duff Bevill grew up in Southern California, and says he “couldn’t wait” to “get away from L.A. and get to farmland up...
What Is the New Normal When It Comes to Wine Tastings?
Is there a way for brands to meet the lofty expectations of guests
without scaring them away with sky-high fees?
By Kathleen Willcox
In 2019, wine...
Hello Scott Henry: A Second Chance for Troublesome Vines
How a widely dismissed trellising system can boost productivity and quality
By Kathleen Willcox
Wine styles and production methods fall in and out of fashion: just...
Time to Shine: A Second Honeymoon for Hybrid Grapes
Producers are rethinking their devotion to the nobles.
By Kathleen Willcox
The last few years have not been kind to vitis vinifera. Damage from wildfires, hail...
Winemakers Take a Walk on the Wild Side (With Yeast)
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast.
By Kathleen Willcox
For millennia, the process of alcoholic...
Research and Legwork: Manage Your Distributor Relationship and Get Results Amid...
Distributors, both large and small, share their thoughts on how wineries
can best work with them to increase sales.
By Kathleen Willcox
As anyone who has...
Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes
Leveraging widely recognized but under-utilized events can help initiatives
that might otherwise get lost in a broad marketing blitz get a foothold.
By Kathleen Willcox
It’s...
Countdown to Success: 11 Ways to Invite New and Young Wine...
Attracting a more diverse and younger cohort of repeat customers
requires creative thinking.
By Kathleen Willcox
Bad news first (and this is hardly breaking news): the...
How — and Why — Wine Brands Are Working to Grow...
To bridge the gap between intention and reality, many wineries are now creating apprenticeship programs or reaching out to organizations designed to boost inclusion.
By...
