New “It Takes Time to Make a Diamond” Ads Hit Streaming TV, Digital and Social Channels June 22
Geyserville, Calif., June 22—Francis Ford Coppola Winery, the iconic Sonoma, California wine estate that produces one of the U.S.’s most popular super-premium wine brands, Francis Coppola Diamond Collection, announced today the launch of a new, multi-year, multi-million-dollar advertising campaign, the first national advertising push in the winery’s history.
Titled “It Takes Time to Make a Diamond”, the campaign connects with consumers by telling emotive stories of notable individuals who have faced and persevered through adversity, recognizing as its first subject the winery’s founder, famed film director Francis Ford Coppola.
The nine inaugural ads, launching June 22, feature documentary-style archival footage from Coppola’s filmmaking and winemaking career with voiceovers from Francis Coppola and his wife, Eleanor Coppola.
“It is an honor to tell a small part of Francis’ Coppola’s inspirational story of creativity and perseverance,” commented Gabriela Becker, vice president of marketing for the winery. The campaign “draws on insights gained from extensive consumer research conducted in 2022, which revealed a fascinating thread that connects Francis Coppola Diamond Collection drinkers across every age, gender and geography: notably, a sense of accomplishment earned by overcoming adversity earlier in life.”
Further, Becker noted, “This same thread connects the brand’s consumers to Francis Coppola himself, who has often noted that adversity has provided a catalyst for some of his greatest ideas and inspirations.” Accordingly, the campaign tagline’s seven simple words—”It takes time to make a diamond”—tell the complex story of the wine inside the bottle, of the winery’s founder and of the lives of those who enjoy Diamond Collection Wines.
The campaign was developed by Los Angeles-based agency High Wide & Handsome, and will reach consumers across a range of touchpoints, including streaming TV, digital advertising and social media.
“Coppola Diamond Collection is a strong brand, with sales growth that currently outperforms the super-premium wine category by a significant margin,” said Becker. “We expect this campaign to further strengthen the Diamond Collection brand with our existing consumers, and, through its emotive power and strategic media distribution, to bring new consumers into the Coppola fold.”
The two lead, 30-second advertisements (of eight ads in the first campaign flight) may be viewed and downloaded here and here. For more information about Francis Ford Coppola Winery, visit www.francisfordcoppolawinery.com
About Francis Ford Coppola Winery
Rooted in Sonoma County, California, Francis Ford Coppola Winery is known for its superior level of quality and integrity. Francis Ford Coppola Winery offers wines crafted on-site in a state-of-the-art winemaking facility, encompassed by sustainably farmed vineyards. The award-winning, globally recognized Coppola portfolio includes Diamond Collection, the U.S.’s fifth-largest super-premium wine brand, Sofia sparkling cuvées, and the winery-exclusive Francis Coppola Reserve wines. The Sonoma estate’s grounds are, as Francis puts it, “a wine wonderland, a park of pleasure where people of all ages can enjoy all the best things in life: food, wine, music, dancing, games, swimming and performances of all types. A place to celebrate the love of life.” Located in Geyserville, the winery offers visitors a variety of tasting experiences and seasonal events, culinary delights from the on-property restaurant Rustic, two swimming pools joined by views of surrounding vineyards, and a vast collection of cinematic history. Francis Ford Coppola Winery is a proud part of Delicato Family Wines, one of the fastest-growing top-ten wineries in the U.S.
About Delicato Family Wines
Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and ranks among the largest wine companies in the U.S. Delicato’s diversified portfolio of leading wine brands includes Bota Box, Coppola Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Cut, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato’s fine wine portfolio, includes such luxury brands as Black Stallion Limited Release (Napa) and Diora (Monterey, Calif.) in addition to imported luxury estate wines such as Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow on LinkedIn (www.www.linkedin.com/company/delicato-family-wines) and Facebook (https://www.facebook.com/DelicatoFamilyWines).
