AFTERNOON BRIEF

Archives

Why Wine Service Sucks Right Now (but Doesn’t Have to): There’s been a ton of chatter lately about how wine service, especially in NYC, is kind of a mess right now. And honestly? It can suck, with subpar hospitality and stodgy, outdated attitudes. But there are still some gems out there with top-tier service…

New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…

AFTERNOON BRIEF

Archives

Why Wine Service Sucks Right Now (but Doesn’t Have to): There’s been a ton of chatter lately about how wine service, especially in NYC, is kind of a mess right now. And honestly? It can suck, with subpar hospitality and stodgy, outdated attitudes. But there are still some gems out there with top-tier service…

New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…