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Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies

Day two of Wine Industry Network's Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery...

Pandemic Forces Change in Wineries’ Wholesale Strategy 

Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights into consumer and brand research and data...

Alisos Canyon in Santa Barbara Approved as AVA

The Alisos Canyon area has long been revered for its high-quality fruit with its unique affinity towards Rhone-style varietals, and now the TTB has...

WIN Insiders with Benson Marketing Group: Sarah Jones-Gillihan

Wine Industry Network continues to explore virtual tastings and experiences catered to wine industry professionals...

Introducing The Independent Distributor Network: WIN Insiders with David Browne, V.P....

This edition of Wine Industry Network’s Insider Series focuses on the launch of the Independent Distributor Network (IDN). The newly launched organization was established to...

WIN Insiders with WineAmerica’s Michael Kaiser

In this interview (video above), we talk with Michael Kaiser, Vice President of Government Affairs / WineAmerica, a grassroots advocacy organization for the American Wine Industry and the only national wine industry trade association based out of DC...

Virtual Tastings Will Continue for Trade but Not Consumers Post Pandemic

Haas is a firm believer that, even when the pandemic has subsided and the industry can get back to "normal," virtual tastings for trade—NOT consumers—will be one of the few COVID-19 evolutions that will continue to reap benefits for wine businesses across the board.

Dry Creek Vineyard Engaging the Wine Trade Virtually

COVID-19 has affected more than winery relationships with consumers—it’s affected relationships with distributors, wholesalers, sommeliers, and retail market trade as well...

Sonoma County Winegrowers Present Sanchietti Farming with Viticulture Award of Excellence for...

SANTA ROSA, Calif.  (July 20, 2020) –  The Sonoma County Winegrowers (SCW) honored Sanchietti Farming with the 2020 Viticulture Award of Excellence during the organization’s annual gathering for...

North Coast Wine Challenge Announces 2020 Sweepstakes Winners

Out of 1,059 entries from California's North Coast, the most ever, these were the best (see announcement video about for more): Best White Wine +...

Trump’s Tariffs on European Wine Backfire on US Wine Industry

Last year the Trump administration placed a 25% tariff on a broad section of European wines as part of the WTO judgement against the...

WIN Insider Series: Dale Stratton, President of the Wine Market Council

Wine Industry Network’s Insider Series features thought leaders and influencers helping to shape and direct the wine industry. This edition (video above) features Dale...

Paso Robles Wine Country Welcomes Back Guests Through Video and Launches...

The New 2020/2021 Official Visitor’s Guide & Map and Downtown City Park Dining Unveiled Paso Robles, CA (June 24, 2020) – The Paso Robles...

Supply Chain Expert Reveals Methodology Behind Bordeaux Pricing Model

Financial exchange for trading fine wine futures adopts estimates TROY, N.Y. — What is the value of a really good bottle of Bordeaux? Not one that can...

So Good! So Good! Frank Family Vineyards Will Have You Singing...

(June 11, 2020; Calistoga, Calif.)— On Wednesday, June 10, Frank Family Vineyards re-opened for in-person, by-appointment tastings. Owners Rich Frank and Leslie Frank gathered...