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Afternoon Brief

Afternoon Brief, May 25th

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What the Wine Industry Gets Wrong About Marketing to Younger Generations: Wine has been looking for ways to reach newly of-age consumers since the 1990s. What will it take to get it right in today's market?...

Afternoon Brief, May 24th

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00:10:08
Wine, Stagflation, and the Strong Dollar Syndrome: The U.S. dollar has surged in value on foreign exchange markets in the last year and especially the last few weeks, as this graph of the dollar versus the euro makes clear. It once took about $1.30 to purchase a euro, but some analysts believe that USD-EUR parity — a dollar per euro — is on the cards for later this year...

Afternoon Brief, May 23rd

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00:56:02
California’s Newest Sonoma AVA the West Sonoma Coast: The West Sonoma Coast Vintners is proud to announce the TTB’s approval of the newly established West Sonoma Coast American Viticultural Area (AVA)...

Afternoon Brief, May 20th

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Hundreds of Sonoma Farmworkers May Have Been Exposed to Toxic Smoke During 2020 Wildfires: Amid a contentious debate over farmworker safety protocols in fire-prone Sonoma County, a new report says that hundreds of wine industry laborers were sent to work in close proximity to a pair of huge 2020 wildfires, leaving them potentially exposed to both flames and toxic smoke...

Afternoon Brief, May 19th

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00:59:48
2022 Sonoma County Wine Auction Announces Vintner and Chef Honorees: Sonoma County Vintners Foundation is thrilled to announce Jean-Charles Boisset as Vintner Honoree and Dustin Valette as Chef Honoree for the 2022 Sonoma County Wine Auction (SCWA)...

Afternoon Brief, May 18th

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00:03:22
Vine Removal Technique Foils Devastating Grape Disease: Removing not only a diseased grapevine but the two vines on either side of it can reduce the incidence of leafroll disease, a long-standing bane of vineyards around the world, Cornell researchers have found...

Afternoon Brief, May 17th

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00:29:47
Southern Glazer’s Hit with Wine Sales Consultant Class Action Employment Lawsuit: A federal employment lawsuit that seeks class action status was filed May 5, 2022 against Southern Glazer’s Wine and Spirits. The lawsuit against the distributor’s primary LLC and its Texas operation was filed in Federal District Court for the Western District of Texas, Austin Division...

Afternoon Brief, May 16th

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00:06:33
Successful Launch for the Inaugural Enoforum USA: Enoforum, Europe’s most popular technical conference for winemakers, had its U.S. debut on Wednesday, May 11, at the Sonoma County Event Center. The inaugural Enoforum USA welcomed over 200 wine industry professionals...

Afternoon Brief, May 13th

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00:02:58
California North Coast Wine Grape Season Off to Wild-Weather Start Amid Frost, Water Concerns: This year’s North Coast wine grape crop got off to an encouraging start, but unusual weather swings at a critical time in vine development, the prospects of a third year of drought and lingering uncertainty about wine demand are causes for concern among some market watchers...

Afternoon Brief, May 12th

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00:01:24
Global Wine Production: Northern Hemisphere Countries Suffer While Southern Hemisphere Winemakers Thrive: Bad weather conditions in the EU hampered wine production in 2021 but the southern hemisphere recorded record highs in production: balancing out wine production figures at a global level...

Afternoon Brief, May 11

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AB Hero Needle and Cork Screw
00:36:36
Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound: 2022 Wine Intelligence Global Wine Brand Power Index also Reveals that Yellow Tail and Casillero del Diablo Remain the Most Powerful Wine Brands Globally...

Afternoon Brief, May 10th

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00:00:56
Wine and Inflation: Will the Rising Tide Lift Wine's Boat? The U.S. is experiencing the highest inflation rates since the 1980s and cost-of-living increases are on everyone's mind here and around the world...

Afternoon Brief, May 9th

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00:01:04
Casella in Huge Vineyard Sell-Off: Casella Family Brands is selling 35 vineyards covering 7,258 hectares in South Australia and Victoria...

Afternoon Brief, May 6th

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00:57:34
Washington Wine Allocates Nearly $1 Million to Wine Research for Upcoming Year: The broad research projects aim to improve wine quality by tackling high priority vineyard and winery issues...

Afternoon Brief, May 5th

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00:00:38
Heat Threatens Oregon Pinot Noir: As temperatures rise the state may not be able to continue to produce its signature style...