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How Can Wine Suppliers Support Their Restaurant Customers During the Holiday...

The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...

Don’t Believe Everything You Think

It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit...

Turning the Tables on Karen MacNeil

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about...

Focus on How to Sell Rather Than What to Sell

Discover: What your customers are looking for. What has stopped them from buying (from you or others) in the past. According to Harvard Business Review:...

Managing the Impact of Climate Change

Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual North Coast Wine Industry Expo (WIN Expo) offers some insight and practical applications in the late-morning session: Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices session.

Working with Your Local Tourism Board – Part 2

Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery...

There Is No Room on the Shelf for Your Brand

Do I have your attention? Sad but true stories for all my brand makers and suppliers to be. We deal with this reality all the...

What Part of Reality Are You Missing? Augmenting Smart Packaging

What Part of Reality Are You Missing? Augmenting Smart Packaging - What are customers looking for in wine packaging that most wineries are ignoring or missing at this point? Simply put, it’s the story. Says Peter Oberdorfer, founder and President of Tactic ...

Automated Wine Marketing Has Potential to Boost Company Revenues by as...

If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a shot?

Creating a People-Centric Wine Business

Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in delivering better experiences to customers and ...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Working with Your Local Tourism Board – Part One

Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your...

Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Asking for Testimonials

Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity...

Should Tasting Fees Be Waived with Purchase?

I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase...