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Picking a Distributor for Your Wine Brand Is Tough. Here’s Why...

As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand...

Wine Is in Decline, but Sonoma Still Sees Growth and Opportunity

This year the Sonoma County Winegrowers’ annual Dollars and $ense meeting was held in conjunction with the Sonoma County Vintners, and Glenn Proctor, Board...

Wine’s Most Inspiring People 2020: In Pursuit of Chardonnay Perfection

It’s fitting that David Ramey has a Bachelor’s in Literature because he’s pretty much written the book on crafting fine Chardonnays from distinctive California vineyards. But his influence goes beyond Chardonnay. Ask anyone who has worked with him and they will tell you he’s the genuine article: he works the plan ...

Wine’s Most Inspiring People: The Consistent Force Behind Sustainability in Practice

Over the holidays, I stopped to taste the extraordinary array of wines at Castoro Cellars in Paso Robles and almost tripped over the SIP certified sign at the entrance. This winery is proud of their role as an early adapter of Sustainability in Practice (SIP) and the principle of sustainable practices don’t stop with a sign ...

Wine’s Most Inspiring People 2020: From South Dakota Farm to California...

How many years does it take to become a full on legend in the wine business? For Jerry Lohr, who grew up in a South Dakota farming family milking the cows twice daily, it took less than 20 to establish J. Lohr Wines as a brand synonymous with quality and value.

Acquiring Customer Information – First Contact

One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...

Wine’s Most Inspiring People: Blazing the Way for Canadian Wine

Christine Coletta is a force in the development of the Canadian wine scene. Although she is the popular founder of one of the first custom crush facilities, Okanagan Custom Crush, her latest venture is only one in a long history of building respect for the British Columbia wine scene ...

Wine’s Most Inspiring People 2020: Bringing People Together for the Advancement...

If you’re one of the many wineries—or consumers—that have benefited over the years from the ability to ship across state lines and increased access to choice, you can thank James (Jim) Trezise. He’s been on the front lines helping wineries survive in the face of the 3-tier distribution debacle, guaranteeing that wine lovers can get more of the wines they want, and thereby helping grow the US market for boutique wines.

Wine’s Most Inspiring People: Unwavering Commitment to Ideals and Causes

Identifying the inspiration for Beth Novak Milliken’s long and successful career took no more than a moment ...

AVA Update: What Makes Wine from the Santa Lucia Highlands Distinctive?

by Andrew Chalk When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s...

Wine’s Most Inspiring People 2020: Leading with the Future in Mind

As a third-generation descendant of an iconic Napa Valley wine family and the owner of the oldest winery in Napa Valley, Peter Mondavi, Jr. understands the difficulty of keeping a family-owned winery in family hands ...

Time for an Annual Review Meeting with Your Distributor

11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor. For the purposes of achieving...

Wine’s Most Inspiring People 2020: Driving Success with Commitment to People...

Talking with Gretchen Boock is like listening to a podcast at the 2x speed. “Rapid fire” is a term used repeatedly to describe this young CEO who motivates with compassionate leadership and “hammer in hand” collaborative work ethic.

Old & New Ways to Learn About Your Customers

A month ago, at the WIN EXPO, a yearly event in Sonoma County, I was moderating a session: The Technology Impact on Wine Sales....

Wine’s Most Inspiring People 2020: Research and Passion to Propel Mid-Atlantic...

Joe Fiola is the University of Maryland extension specialist for viticulture and small fruit, his office parked out in the hills near Frederick ...