One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a...
Lack of Clarification from Federal Government Creates Confusion. 26 wineries from Long Island and the Hudson Valley were named in a class action lawsuit.
“With cannabis, there’s a lot of independent thinking going on; like in the wine industry, These are dream chasers, no matter how daunting the chase might be.”
Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building blocks of creating a successful bid to market.
We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still allows consumers to intimately connect with the product.
Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event planning can be an additional fun and profitable distribution approach.