Category: DTC

WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing...

As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage...

Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...

Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...

By Laura Ness For Jen Locke, CEO of Crimson Wine Group (CWG), overseeing a portfolio of six fine wine estates across 1,000 acres on the West Coast, including her home state of California, represents...

As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...

Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...

Distributor’s pricing practices are under scrutiny. By Jeff Siegel The Federal Trade Commission will sue Southern Glazer’s, the world’s biggest wine wholesaler, for illegal business practices that...

In this episode of the WIN Insider Series, George sits down with Jenny Gilbert, Co-founder of RedChirp to discover how this platform, a text messaging platform, is revolutionizing communication in the...

Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...

Waiting for your distributor to find the time and sales power to sell your wines is no longer good enough. By Jeff Siegel For years — decades, even — the relationship between a winery and its distributor...

As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...

Silicon Valley Bank’s annual Direct to Consumer report cites growing visitation numbers and declining DtC volume sales By Jeff Siegel   Rob McMillan The news is mixed in Silicon Valley Bank’s 2024...

Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...

The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and 2024 will be a pivotal year for the future of this...