In this interview, George Christie speaks with Adolfo Rebughini, General Manager of Veronafiere S.p.A., about the upcoming Vinitaly.USA event on October 5-6, 2025, at Chicago’s Navy Pier. This third edition will showcase Italian wine excellence to the American market, featuring top-tier producers like Antinori, Frescobaldi, and Ferrari, plus the prestigious announcement of OperaWine 2026 participants selected by Wine Spectator. The event expects 3,000-3,500 B2B professionals and includes educational components like business forums and masterclasses.
Adolfo discusses broader industry challenges, particularly engaging younger consumers, but remains optimistic about innovation opportunities including low- and no-alcohol wines. He emphasizes Italy’s unique grape variety diversity and the importance of combining tradition with modernization through education and storytelling. The conversation positions Vinitaly.USA as both a showcase for Italian wine excellence and a forward-thinking platform embracing innovation and wine culture experiences.
Learn More about Vinitaly.USA: www.vinitalyusa.com
