Sales & Marketing

Michael Alberty, aka The Storyteller, is headed to Wine Enthusiast magazine as its Oregon, Washington and Canadian wines reviewer. He also writes about wine...

Associations bring people together, create consensus, communicate with key constituencies, improve the business climate and grow the industry. By Jim Trezise A Finger Lakes winery owner...

By Carl Giavanti Elizabeth Smith’s recent appointment as copywriter for online wine retailer Naked Wines is an example of dedicated wine writing that evolved into...

The role of the “influencer” has and continues to disrupt the sponsorship and marketing of nearly every industry. Wine is no different. By Ishveen Jolly   Alcohol...

For the first time in three years, WineAmerica representatives recently met with Congressional Representatives from around the country to discuss the wine industry’s legislative...

This Sonoma County entrepreneur is responsible for more than a dozen prestigious tasting events, including the upcoming Sunset International Wine & Spirits Competition. By Alexandra...

By Rod Hughes Like every other industry, wineries are facing staffing and supply shortages as well as hard-to-source equipment parts and increased shipping costs. However,...

Editor’s note: Wine Industry Advisor is proud to welcome WineAmerica to its roster of regular contributors. Beginning with this article, the industry’s voice in...

She’s a marketing and hospitality industry professional who knows the landscape and understands the challenges ahead. By Paul Vigna For six years, Tom Cosentino shepherded the...

Kosher wines have come a long way in the U.S..  By Laura Ness Passover begins at sundown on April 15 and lasts 8 days. The highlight...

Tempt your Passover palate with these delicious offerings By Laura Ness 2020 Rimapere Baron Edmond de Rothschild Sauvignon Blanc, New Zealand, 13%   This beauty screams Kiwi! It’s classic...

By fully understanding what kind of DTC markets are out there, and the different regulatory rules for each, wineries can position themselves to succeed...

An outdated classification model will cause more problems than it solves. By Randy Caparoso Who doesn't love the UK wine trade? Most of us in U.S. wine-related...

It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022...

By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...