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Crafting the Perfect Pour: Creating a Seamless Customer Experience in DTC Wine Sales
As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...
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Entertaining a Trade Visitor: VIP Treatment Can Lead to Sales
Here are some tips on making sure your trade visits stand out from your competition. By Craig Root The importance of treating trade visitors well cannot be overstated. Trade visits, which welcome...
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Wine Industry Champion Jana McKamey: Leveraging Farming and Diplomacy to Help Oregon Wineries Thrive
“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going...
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Smoke Taint Revolution: Carbon Fabric to Become Vineyard-Wide Netting
As wildfires become more intense due to climate change, the need for smoke taint prevention has never been more critical.  By Teri van Aalst   In the world of viticulture, the war on smoke taint...
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Come Over October: Catch the Wave of Enthusiasm
How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
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Turning the Tables on Novelist Steven Laine
By Carl Giavanti   Steven Laine Novelist Steven Laine has an international background in hotels and was fortunate enough to study hotel operations in Switzerland, gain an MBA in hospitality with the...
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Without a Proper Marketing Council, These Wineries Have Gotten Creative
There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...
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IVES Study: Impact of Whole Bunch Vinification on the Abundance of Sweetening Compound Astilbin
Whole-bunch vinification is a practice that can change the sensory properties of wine. Experimental wines resulting from the addition of stems in varying ...
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VineBalance: Michigan and New York Collaborate on a New Sustainability Initiative
There are few words in the current era of wine as sexy and trendy as “sustainability.” Crafting an ethical approach to stewarding the land while ...
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Next-Gen Viticulture: The Future of Intelligent Farming in the Wine Industry
Artificial intelligence (AI) is transforming industries across the globe, and the wine sector is no exception. Amid the growing climate crisis...
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