[Photo courtesy Saverglass]
Under Pressure: Behind the Battle to Lighten Champagne’s Bottle Weights
The standard Champagne bottle — 1,250 grams at the beginning of the 20th century, has lightened considerably. The industry as a whole is continuing to experiment with climate friendly solutions. By Kathleen...
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Should Wine Labels List Ingredients?
TTB is considering rule changes that would require ingredients and nutritional information on wine labels. By Jeff Siegel The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), the federal agency that...
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Will TTB Eliminate All Standards of Fill?
The TTB is asking for comment about eliminating all standards of fill for wine and spirits. By Jeff Siegel The wine industry, already beset by supply chain woes, inflation and declining sales, may have...
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Beyond the (Standard) Bottle: Wineries Are Embracing Greener Packaging
Growing and making wine can be done sustainably. According to Grand View Research, the production of organic wine is projected to grow 10.2 percent between 2022 and 2030, and the space devoted to organic...
Innovative packaging can create a memorable consumer experience.
The Whole Package: Wine Needs to Create Memories with Each Delivery
There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person tastings, travel tanked, stores shut down, restaurant...
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Rethink Packaging: Wine Needs to Embrace CPG Strategies to Attract New Consumers
Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it used to — and could matter a whole lot less in the future? “Ecommerce,...
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Wine Label Color Drives Sales and Communicates Brand Values
Wine consumers do judge a wine by its label—whether they mean to or not.  —Kathleen Willcox The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
Red or rose wine in screw top wine bottle isolated against white with hand holding the cap by the neck of bottle
Wine Closures—An Open Discussion
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
Siduri Cellars custom QR code
Leveraging QR Codes to Increase Wine Sales
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely. But the pandemic changed that....
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PET Bottles—The Future of Wine Packaging
Between supply chain issues, sustainability initiatives, and an increase in the DtC market space, producers are investing in the light-weight alternative wine bottle. —Jeff Siegel The bottle from Oregon’s...
Canned Cocktails / Rachel Claire / Pexels
Business Strategy Behind The Wine Group's Partnership With MPL Brands NV
Hard seltzer’s growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do? —Jeff Siegel If you’re The Wine Group, you invest in a company that makes canned cocktails,...
Wine delivery by bike messenger / Bitcork
Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip cheaper for you and better for the environment.  —Kathleen Willcox Two...
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The Great Supply Chain Kerfuffle of 2021
Delays in deliveries are affecting viticulture and winemaking procedures, product launches, and limiting consumers’ options during the peak of holiday wine-buying. —Jeff Siegel Brian Talley ordered...
More than 85 percent of Pelee Island’s wine is sold in lightweight bottles. / Courtesy Pelee Island Winery
Canada's Struggle with Sustainability
Canadian winemakers grapple with a lack of vendor-diversity, resulting in less sustainable packaging options and impeding market reach. —Andrew Monro When it comes to wine-growing regions of the world,...
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Is It Time to Kick the (Wine) Can?
Canned wine seems to have plateaued in the U.S., despite many opportunities for growth —Jeff Seigel What does it say about canned wine’s future that one of the most successful products comes from a beer...
VintageView Glass-Enclosed Wine Room by Vintage VineView / Courtesy Wine Enthusiast
Consumers’ Thirst for Wine Fuels the Storage and Cellaring Business
Increase in wine purchases means increase demands for wine storage solutions. —Melanie Young The wine storage business experienced a measurable uptick during the pandemic-induced, wine-buying boom. Both...
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