ssu-wine-business-institute_logo-exhibitor-900
Success and Failure in Wine Country: Why Some Wine Companies Succeed While Others Fail in the Era of Super AI
The global wine industry is living through the same storm, but its companies are not ending up in the same place. In May 2026, the...
From-Silicon-Valley-to-the-Vineyard_1
The AI Revolution: From Silicon Valley to the Vineyard
From Silicon Valley to the VineyardFrom Silicon Valley to the VineyardBy Angelo A. Camillo, PhD, June 1st, 2026 — Technology & Industry Analysis A generation ago, investors poured billions into internet...
AB Hero GRAPES
Afternoon Brief, May 22
How the Wine Industry Slump Is Impacting North Coast Winery and Vineyard Values: The North Coast wine industry is confronting what market analysts and land appraisers describe as one of the most severe...
Luxury,,Hospitality,And,Friends,At,Wine,Tasting,Event,,Drink,And
Wine Business Institute Update: Wine Needs to Focus on Consumers (Op-Ed)
To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal. By Damien Wilson, Ph.D. As I stated in my...
Business,And,Branding,Concept
Wine Business Institute Update: The Disparity Between Expression and Practice in the Wine Industry
 Just because it’s a popular claim that wine is welcoming doesn’t make the claim correct. By Damien Wilson When two wine people meet at a social event — say, following a trade day or conference...
shutterstock_2552588107 copy
Wine Business Institute Update: Success in DtC — Sales Managing the Manageables to End 2025 on a High
As we reach the end of 2025, focus on auditing your DTC touchpoints. By Damien Wilson December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...
shutterstock_2199503741 copy
Wine Business Institute Update: Taking Cues from Related Industries Can Lead to Growth (OpEd)
The pathway is clear. Wine has to change what no longer works. By Damien Wilson I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...
AB-Hero-Red-Wine-Glass-640x335
Afternoon Brief, October 15
Online Alcohol Marketplace Provi Settles Antitrust Lawsuit Against Southern Glazer's: Online wholesale alcohol platform Provi has settled its federal antitrust lawsuit accusing Southern Glazer's, the largest...
Oak,Wine,Barrels,In,A,Winery,In,Napa,California,,Fermenting
Wine Business Institute Update: Looking Forward with Optimism (OpEd)
SSU Wine Business Institute Faculty Director Damien Wilson sees opportunity and solutions on the horizon. By Damien Wilson In 2006, I moved to Angers, a small town in the Loire Valley, with my young...
Rear,View,Of,University,Graduates,Wearing,Graduation,Gown,And,Cap
Hard Lessons: Wine Business Education Shifting to Meet Industry Challenges
Programs focus on making wine business education more relevant amid an industry downturn. By Jeff Siegel Wine-centric business education, which boomed over the past couple of decades, is facing a brave...
AB Hero GRAPES
Afternoon Brief, October 16
The Annual SVB State of the Industry Survey is Closing: These are the final days to participate in the 2024 State of the Industry Survey. We have a soft close scheduled for Friday the 18th but have decided...
AB Hero Winery Event
Afternoon Brief, September 4
6 Surprising Findings from Wine Market Council DTC Study: In a deeper analysis of the recent Wine Club/DTC Consumer Survey data, WMC researchers identified several surprising findings about how wine consumers...
Ray Johnson WINnovation
Innovation and Education: Sonoma State University’s Ray Johnson Retires
Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ray Johnson, Sonoma State University Ask Ray Johnson what he’ll miss the most...
AB-Hero-Red-Wine-Glass-640x335
Afternoon Brief, August 31st
Campaign to Loosen Utah Liquor Laws: An ambitious attempt to liberalize Utah's liquor laws could face stiff opposition from a devout legislature...
unnamed - 2023-08-31T103759
New Wine Business Leadership Award Recipient Announced by Sonoma County Vintners and the Wine Business Institute at Sonoma State University
SANTA ROSA, CA (August 31, 2023) – Sonoma County Vintners (SCV) and The Wine Business Institute (WBI) at Sonoma State University (SSU) are proud to announce the creation of the Wine...
AB Hero Vineyard Fan
Afternoon Brief, June 8th
Wineries Switch onto Tracking Tech: Stakeholders in several major wine regions are embracing the digital revolution. Armed with data tracking technology, vintners are increasingly intent on watching y...