To understand the urgency of a shift to fact-based decision making, we must look at the disconnect between industry gatekeeping and genuine consumer appeal.
By Damien Wilson, Ph.D.
As I stated in my...
Just because it’s a popular claim that wine is welcoming doesn’t make the claim correct.
By Damien Wilson
When two wine people meet at a social event — say, following a trade day or conference...
As we reach the end of 2025, focus on auditing your DTC touchpoints.
By Damien Wilson
December is the wine industry’s marathon of hope. We hope our wine club members’ gift orders arrive...
The pathway is clear. Wine has to change what no longer works.
By Damien Wilson
I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...
Online Alcohol Marketplace Provi Settles Antitrust Lawsuit Against Southern Glazer's: Online wholesale alcohol platform Provi has settled its federal antitrust lawsuit accusing Southern Glazer's, the largest...
SSU Wine Business Institute Faculty Director Damien Wilson sees opportunity and solutions on the horizon.
By Damien Wilson
In 2006, I moved to Angers, a small town in the Loire Valley, with my young...
Programs focus on making wine business education more relevant amid an industry downturn.
By Jeff Siegel
Wine-centric business education, which boomed over the past couple of decades, is facing a brave...
Struggling with TTB and CA ABC licensing? Our interactive workshop is here to help! Dive into the complexities of compliance and turn them into your strength. Here’s what you’ll learn:
Demystify Regulations
Accurate...
The Annual SVB State of the Industry Survey is Closing: These are the final days to participate in the 2024 State of the Industry Survey. We have a soft close scheduled for Friday the 18th but have decided...
6 Surprising Findings from Wine Market Council DTC Study: In a deeper analysis of the recent Wine Club/DTC Consumer Survey data, WMC researchers identified several surprising findings about how wine consumers...
