Picture3
Pairing Wine with Multicultural Cuisine:  J Winery’s ‘Shifting the Lens’ Program Is Breaking Old Paradigms
By Dr. Liz Thach, MW Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from Barbados.  She remembers when she was three...
DREAM LABEL
Space for All: Living the DREAM with Michigan Wine
The Michigan Wine Collaborative is committed to increasing inclusion and access. By Emily Dockery The wine industry has been increasing efforts to close its diversity gap in recent years. Many initiatives...
The,Waitress,Was,Pouring,A,Glass,Of,Wine
Face to Face: In-Market Events Are Now Essential for DTC Sales
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox  Selling wine through a third party — typically either a store or a restaurant — is...
Harvest Fair 2023
Sonoma County Harvest Fair Gala Elevates More Than Just Your Palate
Elegant October 12 Party Features Wine, Food and Harvest Fun The Sonoma County Harvest Fair, a 49-year-old Wine Country tradition, will welcome guests to its Grand Gala celebration on Saturday, October...
Wine's Most Inspiring People
Nominations Open for Wine’s Most Inspiring People 2025
Submit your nomination for the wine industry’s Most Inspiring People. Today is the first day to submit nominations for Wine Industry Advisor’s annual Most Inspiring People Awards.  In 2018, Wine Industry...
Happy,Friends,Tasting,Wine
Break Barriers and Build Relationships with Multicultural Consumers
To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often...
Grapes,Harvest
The Grapes of Math: How the Wine Industry Can Survive Financial Uncertainty
If wine businesses are going to survive this period, they need to make some changes to adapt to the current market.  By Kevin A. Krakora The wine industry is experiencing a complicated period...
Susan DeMatei - Insider Series Featured Image
Wine Industry Insiders with Susan DeMatei
In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two...
Beautiful,Sunset,Sky,In,Napa,Valley,Wine,Country,On,Spring
Growing Pains: Grapegrowers React to Industry Changes
North Bay growers navigate challenging times as the wine industry experiences a generational shift in consumption By Karen Hart Harvest is underway for North Bay grape growers, and it’s been an ideal...
Creative,Design,Of,A,Full,Wineglass,Made,With,Corks,From
Wine Reacts to Anti-Alcohol Messaging with New Marketing Strategies
Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...
1 2 3 4 5 6 7 8 83