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Going Low: Making Lo-Alc Wines Isn’t Always Trendy
One Ohio winery is making low-alcohol wines as a matter of course. By Paul Vigna   You could say winemaker Joe Juniper at Vermillion Valley Vineyards in Wakeman, Ohio, is ahead of the low-alcohol...
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WineAmerica: Touting the Wine Economy
It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential run, as articulated by political...
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Mapping Joy: HipMaps Enhances the Winery Experience
When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its wine region. They’re looking forward to tasting and learning more about the wines and...
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Turning the Tables on Devin Parr
By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates, a PR, marketing and content agency in the beverage,...
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The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing...
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Everything Changes: The New Wholesale and Distribution Landscape
The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...
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The "Golden Rule": Communicating Stories of Old Vines
Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old Vine Hero Awards (presented...
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Distant Stars: Celebrity Wines and Endorsements Won’t Save Us
Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her? “Sure,...
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Great North West: Washington Wine Thrives as Other Regions Struggle
How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a model in every picture while everyone else...
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Digital Vintners: Navigating the Terrain of Technological Evolution
The journey of digital transformation in the winemaking industry is a blend of tradition, innovation and continuous learning.  By Patrick Quigley   In the age of digitalization, the ancient craft...
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