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OpEd: Confronting the Existential Threats
Will the earth continue to grow grapes? Will humans continue to consume wine? Those are the key questions—of supply and demand—that the wine industry faces today.Surviving them will require hope, grit,...
Red Barn Luncheon
OpEd: It's Time to Tell the Wine Industry's Positive Stories
The Wine Industry has a storytelling problem. Open any trade publication right now and you’ll find the same story: declining consumption, shrinking club memberships, a generation of younger consumers...
Outdoor wine dinner setting
OpEd: This Snarkiness Among Industry Insiders Has Got to Stop
Just because things aren’t going right, it doesn’t mean we have to point fingers. When we get irritated, we get snarky— it’s natural. Nowadays, there is a lot to be irritable about the wine industry....
bluenuns
OpEd: What Wine Trends Tell Us About Market Opportunities
Whether it’s about Blue Nuns gliding through vineyards or funky wines that don’t meet market expectations, consumers are always dropping huge hints about where they want to go. Wine trends don’t always...
1980s Robert Mondavi atop barrels at Woodbridge Winery, exhorting winemaking team and Lodi grape growers (courtesy Robert Mondavi Winery)
OpEd: What Dylan Has to Do with Mondavi, the History of California Wine and Other Mysteries of Life
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.  By Randy Caparoso   I started out on Burgundy but soon hit the harder stuff.  Not...
Pour,Red,Wine
Wine Magic: A Toast
Let’s celebrate the magic of wine in 2024. By Jim Trezise   Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when...
Millennial wine lovers
Op Ed: Let's Take a Breath Before Pushing the Panic Button on the Wine Market
The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...